Table of contents
Welcome to the Marketing Missive, issue #3, my Sunday newsletter.
I hope you had a great week. 😃
If this is your first issue, it's either because:
- You subscribed this week (YAY!); or
- I migrated you from my email marketing platform
Either way, welcome. I have a new website on Ghost, a publication platform for media creators. Learn more in this website announcement article.
Long story short, it's easier for me and a better experience for you.
Here's what you get:
- Privacy-focused, lightning-fast website
- Exclusive subscriber-only content
- The Marketing Missive Newsletter <this!> - previous issues
Use the Sign In link in the footer of each web page. Put in your subscriber email address, and you'll have a login link emailed to you so you can control your account.
Thanks again for being here.
Your Best Social Media Platform in 3 Steps
Use the platform you love, and the audience will follow.
I've heard experts say this. Too bad it isn't true.
Yes, some will follow. But here's a better formula for social media success that will save you time and headaches in the long run.
This 3-step formula will also help you find the best social media platform for your business. And help you avoid jumping on the latest trend (unless it's a perfect fit).
Step 1: Ask Current Customers and Subscribers
If you already have an established business, the first step is to find out how they found out about you.
Even better? Slip in a question about where they're active on social media.
Make it part of your workflow.
Then, put efforts toward the places where your best customers are.
Step 2: Do Your Research
You can (and should) ask your colleagues where they're most active on social media.
But that's only part of your research. Go deeper.
The more you know about your ideal customer; the more effective this step will be.
Go to the Pew Research Center's Social Media Fact Sheet and dive into the demographic details.
You might be surprised to learn YouTube is the most widely used social platform. Or that only 21% of Americans are on TikTok.
Those details are fun but not the most important.
Scroll down to the section "Who uses each social media platform" to research platforms based on your customer profile.
Step 3: Test and Adjust
Take what you've learned and put it into action.
Pick 1-2 social media platforms.
Start creating content geared toward solving your customers' biggest problems.
Drive people to your website and encourage them to subscribe to your email list.
Follow people, connect, and comment.
Give it time. Try things out. Adjust.
Be clear about your social media goals.
One of the most important goals is to ask people to join your community as email subscribers.
You don't own your social followers. You do own your email list.
Social media is a place to be social. Engage and comment.
Mix it up. If all you do is sell, people will tune you out.
Enjoy it. But not too much. Put some limits on how much time you spend on social (here's a free social media detox journal). Remember social is like a casino, designed to keep you there.
Online Talk This Tuesday
Essential Digital Marketing Strategies
The More You Glow Series, Rational Unicorn Legal Services
Tue, May 3, 2022, 2:00 PM – 3:00 PM PDT
Marketing Campaign Ideas the Help You Get Traction
Learn marketing campaign ideas that work so you can reach your goals.
💌 That's all for this Sunday.
If you're not getting value out of this, please consider unsubscribing.
I won't mind, and there are no hard feelings.
Alternatively, if you enjoyed the newsletter, the best compliment you could pay me would be to say something nice about it online. I always appreciate hearing that people enjoy my newsletter.
See you again next week.
Have a great day,