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Your Best Social Media Platform in 3 Steps

This 3-step formula will also help you find the best social media platform for your business.

Your Best Social Media Platform in 3 Steps

Welcome to the Marketing Missive, issue #3, my Sunday newsletter.

I hope you had a great week. πŸ˜ƒ

If this is your first issue, it's either because:

  1. You subscribed this week (YAY!); or
  2. I migrated you from my email marketing platform

Either way, welcome. I have a new website on Ghost, a publication platform for media creators. Learn more in this website announcement article.

Long story short, it's easier for me and a better experience for you.

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Thanks again for being here.

All we need is likes. Best social media platform in 3 steps.
Photo by Daria Nepriakhina πŸ‡ΊπŸ‡¦ / Unsplash

Your Best Social Media Platform in 3 Steps

Use the platform you love, and the audience will follow.

I've heard experts say this. Too bad it isn't true.

Yes, some will follow. But here's a better formula for social media success that will save you time and headaches in the long run.

This 3-step formula will also help you find the best social media platform for your business. And help you avoid jumping on the latest trend (unless it's a perfect fit).

Step 1: Ask Current Customers and Subscribers

If you already have an established business, the first step is to find out how they found out about you.

Even better? Slip in a question about where they're active on social media.

Make it part of your workflow.

Then, put efforts toward the places where your best customers are.

Step 2: Do Your Research

You can (and should) ask your colleagues where they're most active on social media.

But that's only part of your research. Go deeper.

The more you know about your ideal customer; the more effective this step will be.

Go to the Pew Research Center's Social Media Fact Sheet and dive into the demographic details.

You might be surprised to learn YouTube is the most widely used social platform. Or that only 21% of Americans are on TikTok.

Those details are fun but not the most important.

Scroll down to the section "Who uses each social media platform" to research platforms based on your customer profile.

Step 3: Test and Adjust

Take what you've learned and put it into action.

Pick 1-2 social media platforms.

Start creating content geared toward solving your customers' biggest problems.

Drive people to your website and encourage them to subscribe to your email list.

Provide value.

Follow people, connect, and comment.

Give it time. Try things out. Adjust.

Final Thoughts

Be clear about your social media goals.

One of the most important goals is to ask people to join your community as email subscribers.

You don't own your social followers. You do own your email list.

Social media is a place to be social. Engage and comment.

Mix it up. If all you do is sell, people will tune you out.

Enjoy it. But not too much. Put some limits on how much time you spend on social (here's a free social media detox journal). Remember social is like a casino, designed to keep you there.

Online Talk This Tuesday

Essential Digital Marketing Strategies

The More You Glow Series, Rational Unicorn Legal Services
Tue, May 3, 2022, 2:00 PM – 3:00 PM PDT
Online Event


Marketing Campaign Ideas the Help You Get Traction

Learn marketing campaign ideas that work so you can reach your goals.

πŸ’Œ That's all for this Sunday.

If you're not getting value out of this, please consider unsubscribing.

I won't mind, and there are no hard feelings.

Alternatively, if you enjoyed the newsletter, the best compliment you could pay me would be to say something nice about it online. I always appreciate hearing that people enjoy my newsletter.

See you again next week.

Have a great day,


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