If you feel like you've been getting a BOATLOAD of spammy sales emails .... you're not alone.
Google and Yahoo are fixing it. 🥳
BUT .... 👉👉👉 if you send sales and marketing emails you'll need to take a few steps.
Because spammers ruin everything, truly.
Scenario #1: Using gmail.com Email
You send bulk/mass emails from an email address that is not your business' domain name (e.g., businessname@gmail.com)....
- You have to start using an email address that ends in your business domain (e.g., name(at)businessdomain.com) instead of a Gmail.com, Yahoo.com, Outlook.com, etc.
- Use email marketing software (e.g., MailerLite)
- Then, move on to Scenario #2
Scenario #2: Business Email + Email Marketing Software
You're using your business domain (e.g., businessdomain.com) and sending email marketing (even occasionally) using MailChimp, MailerLite, etc.
- Make sure you give people the option to unsubscribe (like I do down below).
- Keep spam complaints below 0.1%... this is tricky because that's 1 spam complaint out of every 100 messages/subscribers. So be sure to provide value and only send emails to people who've subscribed.
- If ....
- you're buying lists (GAH), or...
- sending cold email sales emails, or...
- are worried about spam complaints... use an email warmup service (I recommend Warmup Inbox) to stay out of promotions/spam folders, and...
- Use a separate email to send marketing emails instead of your primary business email (so work/client emails don't go to spam).
- Authenticate your domain through your email marketing provider (here's how to do that using MailChimp, ConstantContact, MailerLite, ConvertKit, and ActiveCampaign).
- Authentication through your email marketing provider SHOULD BE enough... but for EXTRA CREDIT: check your compliance here (look for SPF, DMARC, and DKIM errors from the dropdown)
Scenario #3: No email marketing
Grab yourself a cuppa. ☕☕
This doesn't affect you (but it will when you start sending out messages, so hold onto this email!).
💌 That's a wrap.
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See you again next week.
Have a great day,
Jen
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