👋 I’m Jen McFarland.
I’m the  Founder of Women Conquer Business. We help businesses make exceptional marketing decisions with courses, coaching, and content. Our focus is on small businesses. Why? Because it’s harder to get your hands on high-quality marketing support and information (read our Manifesto).
A little more about me
I’m an MPA with more than 25 years of training, teaching, and executive experience in leadership, project management, and digital marketing.
In a previous life, I led large-scale public sector projects for the City of Portland, affecting more than 50,000 businesses and handling millions of dollars.
But today, I pour my heart and soul into Women Conquer Business and my new initiative, an online community for overwhelmed self-marketers. I am 100% THAT marketing tech nerd who just plain loves helping people solve their hairiest problems.
In summary: I am an uber-nerd who loves dad jokes and helping leaders find more joy in their work. I am approachable, I am a goofball, and I swear on my right eyeball that I will NEVER get judgy or sanctimonious on you. No matter how “simple” your issue may be, or how long you’ve struggled to conquer it.
How Does This Work?
I see myself as a teacher, leader, and visionary for the small business community (I talk about it all the time). This means I’ve made it my business to help entrepreneurs simplify and systematize their marketing. I do this through:
- A deep exploration of each business challenge, e.g., how’s your marketing automation?
- Creation of a customized plan
- Coaching and mentoring to keep you on track
- Help formulating goals and tracking metrics
- Compassionate ongoing support as needed!
Although I will leverage my extensive knowledge of marketing software, systems, and processes to support you, I’ll NEVER insist, dictate, or enforce. I see every client engagement as an exercise in co-creation. Seriously. You are the business owner, and I want to teach you how to amplify your work in the best and easiest way possible.
Why Should I Trust You, Jen?
Because my only agenda is to set you up with a seamless back-end marketing organization so you can market your business more efficiently and effectively.
Because I can see 15 steps ahead, a superpower that allows me to understand your vision and creative ways to market your services.
Because I am honest to a fault. I won’t B.S. you. It’s just not in my nature.
Because everything I do is bespoke. I will never give you cookie-cutter advice.
Because I love nothing more than untangling tech knots so my clients can dream bigger and do more.
Because I’m funny and patient and kind.
Because I’m a solution-builder who focuses on WHAT WORKS.
Professional & Local Organizations
If you’re like me, you’re curious how I stay current with best practices. Here are a few of the industry professional organizations I belong to:
American Marketing Association
SEMpdx (Search Engine Marketing Association of Portland)
I am also an avid supporter of local Portland small businesses. Here are a few of the local small business organizations where I am a member:
Oregon Association of Minority Entrepreneurs
I give back to the community by offering services at a discounted rate to:
Consultant, the digital marketing program for Prosper Portland's Inclusive Business Resource Network and Mercatus
Marketing coach, Xcelerate Women