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I've used a TON of social media scheduling tools. If you go to my Fave Tools page, you'll see Social Bee, Lately, and a few others. When our needs changed, I had to adapt.

Recently, we started engaging more on Instagram. Although I'd love to avoid a 'link in bio' that differs from going to the mothership (that's what I call my website, dorky, huh?) when you're telling people to go to blogs and membership sites and subscription links, TBH it's too much to manage on my links page.

I also recently hired a social media manager. Why? Because it's nice to have someone create posts and graphics and tell me what videos to make. ... It's easier for me to edit and engage that do all.the.things.

With someone else's hands on my social, I wanted to track my numbers. Are we trending up? Down? ...

We're also running occasional

When Squarespace bought Google Domains, I wept a little.

I loved Google Domains because of its ease of use, no upsells, no calling ... an overall great experience for small businesses I recommended to everyone.

As a Squarespace user (Squarespace Circle) for the past 7 years, I also didn't quite trust Squarespace to

Are you resistant to using social media? Promoting your business on social media is more than a 'nice to have' — it's a must-have.

Since the pandemic, your potential clients increasingly use social media channels, from customer service and checking reviews to finding great content that speaks to their business goals. 

When your small business is in the RIGHT place, sharing the type of content your new clients need most, you're more likely to build a social media following that converts followers into your biggest advocates.

Let's dive deep into the intricate labyrinth of social media marketing, excavating the coveted secrets of successful brand building, resonant content marketing, and audience engagement. It's not a theoretical discussion; consider it your practical playbook.

Welcome to the major leagues of social media. This is where the digital titans play, strategies are honed, and brand awareness is built. Get ready for an insightful journey

The Anatomy of SMART Goals

Ever found yourself down the rabbit hole of ambitious but ambiguous goals that you can't translate into action? Welcome to the conundrum that SMART goals can elegantly solve.

This tried-and-true methodology stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

It's like taking a jigsaw puzzle and fitting the pieces together to create a coherent picture—each acronym is a piece of the planning puzzle.

The biggest reason why I love smart goals? It's like the beginning of establishing your PLAN of action.

Set SMART Goals for Marketing: The Super Quick Guide 

Goals provide a framework that makes a dense plan not just palatable but actionable. The behind-the-scenes "hustle" turns your dreams into tangible, workable missions. 

SMART is an acronym that provides clarity for your marketing efforts: 

• Specificity: Tailoring your goal to a particular outcome.
• Measurability: Establishing key

Are you looking to increase your business’s online visibility? Search Engine Optimization (SEO) helps you snag more attention on Google, Bing, or even TikTok, making it easier for customers to learn about you. But who needs SEO? And why should you invest in it?

Learn the top 6 reasons why your business needs SEO. Whether it’s increased website traffic, brand recognition, or a better user experience, SEO provides countless benefits for businesses looking to expand their digital footprint.

Keep reading to learn why optimizing your website for search engines can help grow your business.

Marketing Consulting for Service-Based Businesses

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What Is SEO? Why Does It Matter So Much?

The best definition of SEO is simply answering customer questions again and again, using their words (not yours)

Prevent Zoom-Bombing Videos: 7 Things You Can Do to Stop It Today

Last week, one of my networking calls got Zoombombed.

I didn’t even know it was still a thing, I never understood why it was a thing in the first place, but then I literally didn’t know that people were still doing this. And they are, and it’s gross.

And the good news is you can prevent it and stop it right away and you can report the violations, but that’s only going to help you if certain things

This is not another ClickFunnels love story.

My first experience with ClickFunnels came in 2017. A former client became obsessed with ClickFunnels and bought the Etison Package (now called Funnel Hacker) for a whopping $297 a month, which was a stretch for her budget.

She couldn’t get it to work.

Like many entrepreneurs, she hadn’t defined

Did you know that marketers who proactively plan their projects are 356% more likely to report success?

Now, there are a lot of cogs and gears that go into creating a well-oiled marketing plan. There are budgets, digital marketing tactics, goals and objectives, SWOT analysis, importance, and many more.

Creating a proper marketing plan is crucial to the growth and success of your business. Yet, about 40% of B2B marketers don’t have a documented strategy.

The backbone of your marketing plan comes from evaluating your business’ strengths, weaknesses, opportunities, and threats — also known as a SWOT analysis. What is a SWOT analysis? You’ve come to the right place.

Business Marketing Strategy: An Overview

To understand the SWOT analysis, we need to look at the bigger picture first—your entire business marketing strategy.

A strategy is a plan for your business’ marketing efforts.

Your business marketing strategy is both