Marketing Strategy & Coaching
Marketing Strategy for Women Solopreneurs Who Are Done Guessing
Women Conquer Business helps solopreneurs and small teams build marketing that actually works, with strategy, systems, and support that fit your real life and your real budget. Based in Portland, Oregon, working with business owners everywhere.
25+
Years Marketing Strategy
1,500+
Business Owners Served
4.9
Client Rating
The Real Problem
Sound Familiar?
You’ve been doing everything yourself: social media posts, email newsletters, website updates, Google stuff you’re not even sure is bringing in clients. You’re busy with marketing. But you’re not seeing results from marketing.
You’ve tried free webinars, online courses, even the “just post every day” advice. Maybe you even hired someone who promised the world and delivered a Canva template.
Meanwhile, your competitors seem to show up everywhere. They’re on the first page of Google. Their inbox is full of leads. And you’re wondering what they know that you don’t.
Here’s what “they” know: they stopped trying to do everything and started doing the right things with the right support. That’s where we come in.
You don’t need more Generic advice. You need a marketing partner.
A Different Approach
Women Conquer Business isn’t an agency that disappears after handing you a strategy deck. And it’s not a course that leaves you to figure it out alone.
It’s strategic marketing support that meets you exactly where you are. Whether you’re a solopreneur wearing every hat or a small team that doesn’t have a dedicated marketing person, we build the strategy, systems, and support that fit your life and your budget.
There’s an option for every budget, every stage of business, and every bandwidth level. Here’s how we make it work for you.
Why Slow Marketing Wins
When you stop spreading yourself thin and start investing in the two or three things that drive results for your specific business, something shifts.
We guide you through finding the most effective channels and the relationships you need to build. No AI slop, no courses, no trend-hopping.
How We Help
Services built for where you are right now
Guidance, Templates & Community
Marketing Membership
Marketing trainings, done-for-you templates, weekly group calls, and a community of business owners who get it. New content drops every month.
Best for: Solopreneurs who want structured guidance and community without the cost of private coaching.
Join the Membership →
1-on-1 Strategy Sessions
Marketing Coaching
A dedicated strategist in your corner who knows your goals, budget, and bandwidth. Together, we build a marketing plan you’ll actually follow — then refine it month by month.
Best for: Solopreneurs and small teams ready to stop guessing and start growing with ongoing, month-to-month support.
See How Coaching Works →
Limited spots available
Custom Business Roadmap
Marketing Strategy
Positioning, messaging, channel selection, content systems, and a 90-day action roadmap — so you stop scattering your energy and start compounding results.
Best for: Solopreneurs and small teams past the startup phase who are ready to get intentional about growth.
Build Your Marketing Strategy →
Get Found by the Right People
Local SEO
Google Business Profile optimization, directory listings, schema markup, and citation management: so you get found when people in your area search for what you do.
Best for: Local service businesses — consultants, therapists, accountants, coaches, contractors.
Explore Local SEO Services →
Goodbye Tech Chaos
Marketing Operations Makeover
A complete audit of your current tools plus a custom, goal-aligned roadmap to streamline everything into a system that actually runs. No more logging into six platforms to do one thing.
Best for: Solopreneurs and small teams drowning in disconnected tools.
See How the Makeover Works →
Just Do It For Me
Fractional CMO
We offer a limited number of ongoing, custom packages (starting at $1,500/mo.) structured to fit your particular needs. Delivery varies, but past and current retainers include: strategy development, content marketing (blogs + SEO), email and newsletter writing, and website updates.
Best for: Small teams too busy to do their own marketing, but not ready for an internal marketing team.
See How the Fractional CMO Works →
Not sure where your marketing stands?
Find out in 10 minutes.
Take the free Solopreneur Marketing Audit Worksheet and rate yourself across 5 key areas. Your scores reveal exactly where to focus first so you stop spreading yourself thin.
No spam. Unsubscribe anytime. We respect your inbox.
Results
What business owners are saying
25+
Years Marketing Strategy
1,500+
Business Owners Served
4.9
Client Rating
Jen has been the key to our online success
She took the time to understand our business, clients, services, and position in the market – and it made all the difference.
As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better – that’s why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs.
We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!
Jeri Alcock, Rose City Philanthropy
Membership is Inclusive & Generous
I love EVERYTHING about Jen’s marketing group. Here’s why:
1. The information is current, relevant, and actionable.
2. Jen presents the information in an informative, visually aesthetic way that’s easy to follow.
3. Jen is super communicative. She tells you what she’s going to give you and then delivers every time.
4. Her community feels inclusive, generous, and friendly.
I want to spend my time working in my genius space. Marketing has never been something that I enjoy, but Jen makes it easy to do the things I have to do for my business, and removes all the confusion.
Susan Renee Gibson, Your Path to Peace
I found Jen’s mentorship At a pivotal time
Her guidance not only made me a more technically and strategically-sound entrepreneur, but she helped me do this without abandoning who I am, or why I apply my craft.
In fact, after working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product.
And look, pure brass tacks — I was averaging the third page of Google, consistently, before Jen’s mentorship. You better believe I’m on that first page now, and rising 😉
Eliana Mendez
Humble, Clear Approach
Jen McFarland is the best combination of high-level marketing operations guidance involving leadership, empathy, knowledge-prowess, and connections.
She not only leads you but demonstrates how your leadership in your style can radically shift the future of your business and marketing in a strong positive direction.
Her humble yet clear approach gives you and your team complete confidence that you are in safe hands with the precious asset of your marketing engine.
Sunil Bhaskaran
Jen McFarland, Marketing Strategist, featured in the international documentary Click the Link Below for honest, ethical marketing expertise.
Getting started is simpler than you think
Book a Free Clarity Call
A 30-minute conversation about where your marketing is now and what to focus on next. No pitch. No pressure.
Get a Custom Recommendation
Based on your goals, budget, and bandwidth: coaching, strategy, local SEO, operations, or membership. What fits for you (including referrals).
Start Executing Your Strategy
Walk away knowing exactly what to do, when to do it, and who’s got your back while you do it.
Your Marketing Partner
Meet Jen McFarland, MPA
Jen McFarland, MPA, is a marketing strategist and the founder of Women Conquer Business. With over 25 years in marketing across corporate, nonprofit, and public sectors, she has helped hundreds of entrepreneurs stop guessing and start building marketing that holds up over time.
She is the creator of the SMART Marketing Strategy, the Mistake Tax Framework, and the 3 C’s Decision Framework, structured systems designed to replace chaos with clarity.
Jen is one of the expert business advisors for Xcelerate Women, an Oregon nonprofit supporting women business owners. She was a founding marketing consultant for Prosper Portland’s Digital Marketing Program, coaching small business owners in partnership with the city’s economic development agency. She has also provided training to small business owners at Small Business Development Centers throughout Oregon. When organizations need someone they can trust, this is who they call.
Based in Portland, Oregon, Jen works with solopreneurs and small teams across the country. Her approach is capacity-aware, neurodivergent-informed, and built around your bandwidth. She openly rejects bro-marketing tactics like “just post more,” false urgency, and growth at the expense of your health or ethics.
Featured in the international documentary Click the Link Below for her honest, ethical approach to marketing.
Common Questions
Frequently Asked Questions
It depends on what you need. Marketing coaching starts at $397/month. Local SEO and the Marketing Operations Makeover are scoped to your business. And the membership is the most affordable option for business owners who want expert guidance without the price of 1-on-1 services. Every engagement (except the membership) starts with a free clarity call so there are never any surprises.
That’s exactly why the approach here is built on slow marketing: doing fewer things, but doing them strategically. Coaching clients typically spend 2–4 hours per month on marketing outside of sessions. For local SEO and operations, we handle the heavy lifting. The membership is self-paced.
Most marketing “help” is either too generic (courses built for everyone), too hands-off (strategy decks with no implementation support), or too short-term (a one-time social media audit). Women Conquer Business is different because we meet you where you are, build a strategy around your specific business, and stay in your corner while you execute it. If something isn’t working, we adjust, together.
If you’re running a service-based business (e.g., consulting, coaching, therapy, accounting, law, health and wellness, creative services, home services, etc.) yes. The strategies are tailored to your business, not a one-size-fits-all framework. And if we’re not the right fit during the clarity call, we’ll tell you that, and make a referral.
That depends on where you’re starting and which service you choose. Local SEO typically shows measurable improvements within 60–90 days. Coaching clients often see clarity and momentum within the first month, with compounding results over 3–6 months. The honest answer: marketing that lasts takes time. But you’ll feel the difference in your confidence and direction almost immediately.
Yes. The name reflects the community this business grew out of. And the majority of our clients are women solopreneurs and business owners. But the strategies work regardless of gender, and we’ve worked with plenty of men who appreciate the approach. The only requirement is that you’re comfortable with the name and the vibe. If that’s you, you’re welcome here.
Nope. We work with solopreneurs, small teams and businesses that don’t have a dedicated marketing person in-house. Our clients also grow from solopreneurs into teams (and we support them every step of the way)! If your “marketing department” is you plus maybe one or two other people who wear twelve hats, you’re our people. The strategy, coaching, and systems we build scale whether you’re a team of one or a team of five.
Your marketing should work as hard as you do.
You deserve marketing that reflects everything you’ve built. That means a strategy that makes sense, systems that run, and support from someone who gets what it takes to do this on your own.
Imagine opening your inbox to leads that came to you. Imagine knowing exactly what to post, where to show up, and why it’s working. That’s not a fantasy. That’s what happens when you stop guessing and start building.
30 minutes. No pitch. Just clarity.