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Why We Ditched Grammarly for Writer (and You Should Too)

I never thought I'd leave Grammarly ... until I met Writer, the generative AI copywriting companion that aids with grammar, consistency, voice, and more.

Writer.com product review
A chance discovery led to a big change to our foundational tech stack.

Two weeks ago, if you asked me I'd of said "no way I'm leaving Grammarly. No. Way." Then, I started researching style guides and I ran across Writer.

My mind was instantly blown.

And here I am 10 days later. Grammarly is canceled. And I'm well on my way to creating a full-fledged style guide for my brand thanks to Writer.

Grammarly cancellation be like "we may be apart but never in heart."
Grammarly cancellation be like "we may be apart but never in heart."

If you're not familiar with Grammarly, it's your trusty, cloud-based writing assistant. I've used it for years to catch all those pesky spelling, grammar, and punctuation errors.

It's comforting to have my little writing coach by my side, helping me with clarity, engagement, and delivery β€” all through the power of artificial intelligence. I'm not denying it's a beast. Its advanced algorithms and extensive language database mean it can spot and fix a wide range of writing issues, from the simplest typos to more complex grammatical mistakes and style choices.

I'm not saying I used Grammarly a lot ... but almost 17 million words seems like a lot, right?
I'm not saying I used Grammarly a lot ... but almost 17 million words seems like a lot, right?

BUT ...

I never thought Grammarly GOT ME.

It didn't learn. It didn't sound like me.

And it was always interrupting.

It became so intrusive that I had to turn it off on several websites because it was always trying to correct me.

But the corrections weren't based on my brand.

I'm often flagged as AI, so I've entered words often used by AI tools so I won't use them. If I do, they pop up in Writer's Suggestions tab, flagged to find a replacement.
I'm often flagged as AI, so I've used Writer's Terms to include words used by AI tools. If I use an AI term, Writer's Suggestions tab alerts me to find a replacement.

Player 2 Enters the Game: Writer

Writer is the writing coach I wanted from Grammarly, but couldn't have.

It's like if Grammarly, Castmagic, and ChatGPT had a baby to help me write better and more consistently.

For me, Writer understands what other AI writers (looking at you, Jasper, ChatGPT, Rytr) don't β€” AI can't wholesale replace your writing.

AI is a tool that helps.

And that's where Writer shines: giving your brand every opportunity to craft a custom voice, snippets, and terms to help you sound more consistently like you.

Writer's Voice, Inclusivity, and Delivery Settings

If you're looking for a style guide, it's not the words you use (or don't use), it's how you say it.

Writer offers several grammar-related tuners (Oxford comma, how to use em-dashes, etc.), but my favorites are related to brand voice, inclusive language, and delivery.

On the Writer's Teams plan you can select up to 5 traits for your brand voice. You can adjust as needed.
On the Writer's Teams plan you can select up to 5 traits for your brand voice. You can adjust as needed.
I've noticed an inclusivity setting inside SEO plugins like Yoast, but I love the ability to have control over inclusion as it's presented in Writer.
I've noticed an inclusivity setting inside SEO plugins like Yoast, but I love the ability to have control over inclusion as it's presented in Writer.
Writer's delivery settings for healthy communication and confidence.
During the writing of this article, Writer told me I was being passive aggressive in my description of why I left Grammarly. Since that wasn't what I was going for, I rephrased. That's an example of how Writer's Delivery settings work.

The beauty of Writer, however, is if you want AI to help you write, it has an app for that.

When I asked Writer to describe itself, here's what it said:

Writer.com is an AI-powered writing platform designed to help you standardize your copywriting and produce better content. It marries the potency of generative AI with a suite of writing tools and features to help you in crafting top-notch, uniform copy that aligns with your brand's ethos.

Not bad.

I can then highlight that text and ask it to rewrite it based on my voice.

Or, I can use one of the apps to create something else, such as a blog, FAQs, draft a summary based on video/audio/URL (can we say Castmagic, anyone?), press release, or ad copy.

A handful of the apps available inside Writer.
A handful of the apps available inside Writer.

If you're a heavy-duty ChatGPT user, Writer won't replace it. The limits for AI-generated content are 30k words per month per user.

I've used about half my limit testing the tool, so I can see it not being enough for an AI blogger (but that's not the primary focus of Writer).

A team of two gets 500k words checked, 30k words generated, and 5 recaps (summaries created based on audio or video) each month.
A team of two gets 500k words checked, 30k words generated, and 5 recaps (summaries created based on audio or video) each month.

We'll have to see how these limits work over time. I write and check a ton of content (remember the 17 million words from Grammarly?!).

One of my favorite features within Writer is that it's everywhere ... and nowhere.

Unlike Grammarly, it's not nearly as intrusive. It doesn't force me to pay attention to its suggestions unless I want to check it.

But it does give me the extensions I need so I can use it inside Word, Chrome, and on my Mac.

Writer has extensions to work with Chrome, Word, Outlook, Figma, Contentful, Edge, Mac, and Windows.
Writer has extensions to work with Chrome, Word, Outlook, Figma, Contentful, Edge, Mac, and Windows.

Who's Writer for?

Writer is great for teams, or solo creators who care about writing consistency.

It's not for folks who rely on AI to create all of the content for them, because the limits are too strict for that.

I didn't use the citation generator in Grammarly, but it's missing from Writer.

But for me, voice customization, terms, snippets, and apps were more important. Writer's business focus is more appealing than the grammar/education overtones even within the Grammarly Business plan.

Oh! I haven't even mentioned you not only have the apps, but you can also write and save custom team prompts and upload your content to for it to analyze. Game. Changer.

I'm looking forward to the Knowledge Graph feature if/when it's available for teams.

Writer Price

For many of us (including me!) it all comes down to price.

Team plans are $18/user/mo., or $162/user/year (3 months free).

Enterprise plans, which include the knowledge graph, custom apps, chats, etc., are unknown. The enterprise features sound amazing, but I'm getting so much value out of the team plan I don't feel like I'm missing out.

And neither should you.

Hop on Writer today. You won't be disappointed.

Writer.com

Writer offers a great suite of writing tools for teams, solopreneurs, and copywriters who want compliance, consistency, and voice prompts across their brand. It's more of a business writer's writing tool than Grammarly. There are some limits to the number of AI words you can generate on the team plan, so it's not intended for heavy AI long-form content creation. It's great for teams, and will help your brand create a style guide.

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