Get your roadmap. Then join the community or coaching to make it happen.
For coaches, consultants, and holistic practitioners who've already tried everything
If you're tired of winging it, burnt out from following disconnected advice, and ready for a strategic plan that respects your actual life, this is where you start.
Most clients use this as their foundation, then join the Membership or Coaching for ongoing support to execute the plan.
Price: $1,500
→ Schedule Your Free Consult
You're Not Failing. You're Under-Supported.
Picture this: It's 6:00 AM and you're already scrolling through your to-do list. Draft Instagram captions. Update that dusty email funnel. Maybe finally figure out what 'local SEO' even means.
You haven't even had coffee yet, but the pressure is already loud.
You wonder if you should film a Reel about your new service, or is it better to post to your feed? It's confusing, because everything feels important... and nothing seems to work.
This isn't working. Not because you're not smart, capable, or dedicated. You're handling a million things and just need a clear direction that matches your world.
But most marketing advice out there?
It's built for teams with budgets, not solopreneurs juggling client work, family obligations, and financial stress. That's why typical marketing services fail people like you.
They pile on more tasks. More complexity. More fluff.
And they miss the point entirely: you need clarity, not chaos.
More Inquiries & Active Clients
Our fundraising consulting firm in St. Louis, which empowers nonprofits to achieve their missions and dreams, engaged Jen and her team. We wanted to generate more qualified leads, make our services crystal clear to potential nonprofit clients, make our website more easily searchable and aligned, and get higher visibility on searches. Jen guided us and made it easy, rewriting copy, getting our Google business profile updated and more effective, creating a "Contact Us" form which asked potential clients to describe their challenges and where they needed consulting help. We began to see an uptick in inquiries and activity, and have converted several inquiries to active clients.— Michael Rubin, Rubin & Associates
What If Marketing Didn't Feel Like Guesswork Anymore?
Imagine opening your laptop and instantly knowing: Here's what to post today. Here's how to nurture leads this week. Here's exactly why it's going to work.
No second-guessing. No patchwork plans.
Just a strategy made for your business, your energy, and the way you want to grow.
- You're sipping warm coffee while leads trickle into your inbox... without scrambling to go viral on social
- Instead of deciding between SEO or email or ads, you have a step-by-step plan telling you what gets prioritized (and why)
- Marketing becomes a smooth monthly rhythm, not a chaotic scramble every Sunday night
- You're spending more time serving clients and zero time staring blankly at your LinkedIn analytics
- You finally feel validated because results are happening consistently (and they're aligned with your values, not trends)
Confidence replaces confusion. And you feel like the boss of your marketing again.
Key to Our Online Success
Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market - and it made all the difference. Because of her work, our organic search referral numbers climbed. As we know, more is not better — that's why we're thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always responded to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!— Jeri Alcock, Rose City Philanthropy
Real Marketing Expertise (Not Hype)
I'm Jen McFarland, featured in the international documentary "Click the Link Below" for honest, no-BS marketing expertise.
With 25+ years of marketing experience across corporate, nonprofit, and public sectors — and after working with hundreds of clients through Prosper Portland, Xcelerate Women, and my agency communities — I've built a strategic framework that's flexible, individualized, and drives results.
I created this because I'm tired of watching great entrepreneurs burn out following disconnected advice.
How It Works:
Our Marketing Strategy Process
1. Initial Intake & Audit
We assess where your business is today (and where you want it to be). I'll review your marketing footprint (website, email, social, SEO) and identify what's helping and what's hurting.
2. First 90-Minute Strategy Session
We meet to discuss what I've found, along with the short-, medium-, and long-term tasks I see from the outside. This isn't generic advice. It's specific to your business, your energy, and your goals.
3. Strategy Document Creation
I'll refine the task list based on your input, then build your documented strategy with timelines and priorities. We contextualize what you need to focus on at each stage of your funnel:
- Top of funnel: So people will know your brand
- Middle of funnel: Consider buying from you
- Bottom of funnel: Convert into paying clients
Above all, we keep it simple. We focus on tactics you will do, not things you should do.
4. Final 90-Minute Review Session
We review the strategy together so you can start strongly. And so you know exactly what to prioritize first.
5. Choose Your Path Forward
Most clients use this as their starting point, then join the Membership (for ongoing community support and monthly strategy sessions) or Coaching (for 1-on-1 accountability and implementation support).
Because here's the truth: the plan is only the beginning.
You need support to actually execute it.
A Real Pro
It takes a real expert to break down tech and marketing for people who don't consider themselves tech savvy at all, but even with my tech and marketing background, I still learn from her all the time and appreciate that she really stays updated on the latest and greatest developments. In a time when so many people claim to be marketing experts, Jen actually has the credentials and experience to back it up. I cannot recommend her enough.— Amber Hawley, The Easily Distracted Entrepreneur
What's Included in Your $1,500 Marketing Strategy
✓ Comprehensive Marketing Audit
We'll review your channels—SEO, email, web, socials—and identify what's helping and what's hurting. This isn't generic advice: its specific critiques and supportive wins.
✓ Two 90-Minute Strategy Sessions
Custom one-on-one sessions that cut through the noise. Together, we'll dive deep into your brand, not theories or trends. Leave with action steps that fit into your real life.
✓ Documented Strategy with Timelines
You'll get a clear roadmap mapped out by priorities, so you never wonder what comes next. No more guessing—just a plan you can actually follow.
✓ Implementation Resources
Checklists and templates to help you execute the plan, so you're not starting from scratch.
✓ Path to Ongoing Support
After you have your roadmap, most clients join the Strategic Marketing Membership (for community + monthly live sessions) or Strategic Marketing Coaching (for 1-on-1 accountability) to actually make it happen.
Get Your Roadmap, Then Get the Support to Make It Happen
Here's what most clients do:
Step 1: Get Your Strategy ($1,500)
Book your free consult. We'll create your custom marketing roadmap with clear priorities and timelines.
Step 2: Join Ongoing Support
Choose your path forward:
→ Strategic Marketing Membership - Monthly live sessions, on-demand training, and peer support from women who actually get it. Perfect for solopreneurs who need consistent guidance without breaking the bank.
Explore the Membership →
→ Strategic Marketing Coaching - 1-on-1 personalized support, accountability, and expert guidance for implementation. Perfect for business owners who need deep strategic partnership.
Learn About Coaching →
Why this works: The strategy gives you clarity on what to do. The Membership or Coaching gives you support and accountability to actually do it.
You Don't Have to Do This Marketing Thing Alone
If you've read this far, it's probably because you're tired of pushing uphill, trying strategies from influencers who've never met your business… and hoping something sticks.
I created this service to replace that noise with clarity, simplicity, and realistic momentum.
Whether you're a coach, consultant, or holistic practitioner juggling business, burnout, and real life, this Marketing Strategy meets you with empathy and guides you forward with strategy.
With the right plan—and the right support—you'll trade burnout for confidence, confusion for focus, and scattered effort for sustainable traction.
Your goals matter. Your time is valuable. Let's make your marketing reflect that.
Price: $1,500
→ Schedule Your Free Consult
Not sure if this is right for you?
→ Book a clarity call to talk through your situation first.