Overwhelmed, Exhausted, and Still Not Seeing Results?
Picture this: It's 6:00 AM and you're already scrolling through your to-do list. Draft Instagram captions. Update that dusty email funnel. Maybe finally figure out what the heck 'local SEO' even means.
You haven’t even had coffee yet, but the pressure is already loud.
You wonder if you should film a Reel about your new service—or is it better to post to your feed? It's confusing, because everything feels important... and nothing seems to actually work.
We’ve been there too—where you feel stuck spinning your wheels, second-guessing every choice. It’s not laziness. It’s decision paralysis and burnout from trying to do too much alone.
- You spend hours scheduling posts in advance... yet barely gain new followers or clicks.
- You download free strategy PDFs or listen to “experts,” but every tip contradicts the next.
- You try paid ads once—but after two weeks of crickets; you give up.
This isn’t working—not because you're not smart, capable, or dedicated. Far from it. You're handling a million things and just need a clear direction that matches your world.
But most marketing advice out there?
It's built for teams with budgets, not solopreneurs juggling client work—or shop owners greeting customers between inventory runs. That’s why the typical marketing services fail people like you.
They pile on more tasks. More complexity. More fluff.
And they miss the point entirely: you need clarity, not chaos.
You don't need another course to sit unfinished or a $9K retainer agency that won't explain their spreadsheets.
You need someone who gets it. Who’s lived both lives — a creative solopreneur and a strategy pro with executive experience — and who built a strategic marketing approach specifically for business owners wearing all the hats.
Our fundraising consulting firm in St. Louis, which empowers nonprofits to achieve their missions and dreams, engaged Jen and her team in 2024. We wanted to generate more qualified leads, make our services crystal clear to potential nonprofit clients, make our website more easily searchable and aligned, and get higher visibility on searches. Jen guided us and made it easy, rewriting copy, getting our Google business profile updated and more effective, creating a "Contact Us" form which asked potential clients to describe their challenges and where they needed consulting help. We began to see an uptick in inquiries and activity, and have converted several inquiries to active clients. — Michael Rubin
What If Marketing Didn’t Feel Like Guesswork Anymore?
Imagine opening your laptop and instantly knowing: Here's what to post today. Here’s how to nurture leads this week. Here’s exactly why it's going to work.No second-guessing. No patch worked plans.
Just a strategy made for your business, your energy, and the way you want to grow. You stop Googling random marketing tactics.
No more wondering if the algorithm is punishing you or if your email subject line sounds weird. You're calm. Confident. Plugged into a system that's actually getting traction—and that fits into your life, not the other way around.
- You're sipping a warm coffee while leads trickle into your inbox... without you scrambling to go viral on social.
- Your shop floor buzzes with new foot traffic because local people are finally finding you online—and loving what they see.
- Instead of deciding between SEO or email or flyers, you have a step-by-step plan telling you what gets prioritized—and why.
- Marketing becomes a smooth monthly rhythm, not a chaotic scramble every Sunday night.
- You're spending more time creating or serving customers and zero time staring blankly at your Instagram insights.
- You finally feel validated—because results are happening, consistently—and they’re aligned with your values, not trends.
Confidence replaces confusion. And you like the boss of your marketing again.
Paints a picture of life after the chaos where solopreneurs and small business owners feel calm, clear, and confident about their marketing and focus only on what works.
Why Following All the Popular Marketing Advice Is Hurting You
The most successful small businesses aren't doing all the things. They are focused. Strategic. And above all—they have a plan guiding their energy based on their strengths, not marketing FOMO.
It’s not about doing more... it’s about doing the right things: simply and consistently.
That's the heart of how I work. No cookie-cutter templates. No echo-chamber advice. Only real, transparent audits and step-by-step clarity.
This is the clarity you’ve been missing—and it may just change the way you approach marketing forever.
The insight that most small businesses fail not from lack of effort but from diluted focus—and that a simple custom strategy based on strengths works better than generic tactics.
Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market - and it made all the difference. As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better - that's why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with! — Jeri Alcock
Our Marketing Strategy Calms the Chaos
After years of honing my strategic marketing approach with 100s of clients from Prosper Portland, Xcelerate Women, and my agency communities, we have a structure that's flexible, individualized, and drives results.
Here's how it works
- We do an initial intake to assess where your business is at today (and where you want it to be in the future).
- We review your marketing footprint (website, email, social, etc.) .
- Then, we meet for 90 minutes to discuss what we've found, along with the short-, medium-, and long-term tasks we see from the outside.
- After we meet, I'll refine that task list based on your input.
- Then... the strategy begins.
- Tasks are nice, but we then contextualize what you need to focus on:
- So people will know your brand (top of the funnel),
- Consider buying from you (middle of the funnel); and
- Convert (bottom of the funnel).
- Above all, we keep it simple. We focus on tactics you will do rather than things you 'should do.'
- After you've reviewed the strategy, we'll wrap up with another 90 minute call so we can review it together so you can hit the ground running.
Price: $1,500
I created this because I'm tired of watching great entrepreneurs burn out following disconnected advice.
'I found Jen's mentorship in a pivotal time for my career. Her guidance not only made me a more technically and strategically-sound entrepreneur, but she helped me do this without abandoning who I am, or why I apply my craft. In fact, after working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product. And look, pure brass tax – I was averaging the third page of Google, consistently, before Jen's mentorship. You better believe I'm on that first page now, and rising.'
— Nick Mendez
What You'll Get with Marketing Strategy
Custom 1:1 Strategy Sessions That Cut Through the Noise
No more guessing what to post or promote. Together, we'll dive deep into your brand, not theories or trends. Leave with action steps that fit into your real life, so you can focus on what works.
Comprehensive Review of Your Entire Marketing Universe
We'll review your channels—SEO, email, web, socials—and identify what's helping (and what's hurting). This isn’t generic advice—it’s specific critiques and supportive wins.
Crystal Clear Strategy With Real Timelines
You’ll get a documented strategy mapped out by priorities, so you never wonder what comes next.
Resources to Help You Actually Execute
Besides the plan and timelines, we'll also provide supporting checklists and templates to help you implement.
You Don’t Have to Do This Marketing Thing Alone
If you’ve read this far, it’s probably because you’re tired of pushing uphill—trying strategies from influencers who’ve never met your business… and hoping something sticks.
I created this service to replace that noise with clarity, simplicity, and realistic momentum.
Whether you’re running a solo business or a small business, our Marketing Strategy meets you with empathy, and guides you forward with strategy.
With the right plan, you’ll trade burnout for confidence, confusion for focus, and scattered effort for sustainable traction.
This is truly about moving forward—with less guessing, more alignment, and actual results.
Your goals matter. Your time is valuable. Let’s make your marketing reflect that.