Announcing the New Women Conquer Business Website

Announcing the New Women Conquer Business Website

Business

A new reader-focused, privacy-first website experience with exclusive subscriber content delivered at lightning speed.


Table of contents

Hello, Friend! Welcome to the new Women Conquer Business website.

Whether you're a new, first-time visitor, or a long-time subscriber checking out our new digs, I'm so glad you're here.

Why the New Website?

A few reasons:

  1. With my new business, Epiphany Courses, maintaining two WordPress websites became too much
  2. The long-term goal for this brand (Women Conquer Business) is to transform into a publication with marketing commentary, podcasts, etc.
  3. I wanted to enhance the reading experience (for you) and the creation and collaboration experience (for me)
  4. It was time for me to streamline my systems (AKA walk my talk)

You will find this website incredibly fast. It's using newer technology than WordPress. The code is extremely lean.

It's created using Ghost and hosted on Ghost (Pro).

If you haven't heard of Ghost, I totally understand (it's only used by 0.1% of all the websites). BUT it's likely you've seen it. For example, Buffer, Unsplash, Airtable, and Clubhouse all use Ghost.

A painting on a wall warning visitors about video surveillance
Photo by Tobias Tullius / Unsplash

Privacy-First Customer Experience

I also wanted very specific things for my readers.

  1. Clear, easy navigation
  2. Exquisite reading experience (no pop-ups, lightning-fast) on mobile, tablet, and desktop
  3. A privacy-first approach compliant with GDPR and CCPA (EU and California privacy laws)

Why?

  1. You deserve it
  2. As a business, it's better for me to comply with laws before being forced
  3. It goes against my personal values to send your information to Google, Meta (Facebook), etc., for them to use in ways I can't imagine

Here's how I'm making a good-faith effort to protect your privacy:

  1. Disconnected Google Analytics and all social trackers from this site
  2. We use Plausible for analytics, a paid program that does not use cookies and is fully compliant with GDPR and CCPA
  3. Website data stored in the Netherlands, compliant with GDPR
  4. Moderated comments and reactions are limited to subscribers using a paid platform that does not serve up ads
  5. Limiting website integrations only to essentials

Is it perfect? Probably not. But it's a big improvement.

Coffee, notebooks and pen
Photo by Freddy Castro / Unsplash

Free Subscriber Benefits

💌 The Marketing Missive

By subscribing to this website, you're signing up for a Sunday morning weekly newsletter called the Marketing Missive.

If you've been a long-time subscriber, you may be thinking WHOA NELLY 🐴, that's a lot of emails from you considering you've been known to go radio silent for months.

Yeah, that's stopping now.

My pledge to you is to continue to provide a well-planned newsletter that offers immense value to small business owners looking to market their businesses.

With a side of sass, and, because this is a business, links to upcoming events, podcast episodes, blogs, and offers.

What I will not do is email you every day. My competitors do this and I find it annoying, invasive, and ineffective.

Yes, they stay top of mind.

AND, people tune it out (because you're busy and the emails aren't that interesting).

That's not the top-of-mind space I want to be in.

I want you to be excited to get the newsletter and have it be the first thing you read Monday morning (or Sunday morning, if you're like me, and sneak a peek at work emails on the weekend).  

⚙️ Exclusive Subscriber Content

Historically, subscribers came in via an ebook, which granted access to my MemberVault platform and the entire ebook library, the Automation Station, which includes:

  • Three Keys to Reach Your Goals
  • Website Ownership Checklist
  • Marketing Starter Kit
  • Social Media Detox 7-Day Reflective Journal
  • Ultimate Podcast Planning Checklist (Ultimate Podcast Planning Checklist is now offered exclusively on AppSumo)

You still have access to all of it. On this website, under Articles, Subscribers Only.

Blog Comments and Reactions

Handling blog comment spam is a nightmare. Yes, even with Akismet.

I eliminated the problem by adding custom comments and limiting access to subscribers.

As a subscriber, you are free to comment to your heart's content. And we will use moderation tools to keep it professional and spam-free.

How to Log In

There's a Sign In link at the bottom of each web page.

Click sign in. A sign in window will open.

Enter your subscriber email address and click Continue.

This is the Sign In window that opens when you click Sign In.
This is the Sign In window that opens when you click Sign In.

Then, another window will open, letting you know a link has been sent to that email address for you to log in.

I love this because you don't need to remember (or save!) a password.

This is the window letting you know that the login link is on its way.
This is the window letting you know that the login link is on its way.

You'll receive an email from Women Conquer Business® with a button and a link for you to use to log in to the website.

Secure sign in link email you'll receive to sign in.
Secure sign in link email you'll receive to sign in.

After you click the "Sign in to Women Conquer Business®" button, you are redirected to the homepage of the website.

A success banner will appear briefly in the upper right-hand corner, and if you scroll to the bottom of the page, you'll see your email address and a link to go to your account.

This means you are logged in and can access subscriber content, comment, and react to posts.

Email address and link to go to your account at the bottom of the page after you've logged in.
Email address and link to go to your account at the bottom of the page after you've logged in. 

Chances are, you'll go on about your business.

But, on the off chance you click on "Go to your account," you will be taken to, you guessed it, your account.

There's not much there.

You will see your membership level (free subscriber or paid member). And, if you're a free subscriber, you'll see a link to become a paying member.

member account screen
SILHOUETTE SKY
Photo by Hudson Hintze / Unsplash

This was one of the big drivers for switching to Ghost.

A simple, built-in way for people to support the work with a paid membership.

As of this writing (April 2022) there's relatively little difference between being a Free Subscriber or a Paid Member.

Free Subscriber

  • Access to all public content
  • Weekly Marketing Missive Newsletter
  • Access to Subscriber-Only content
  • Comment and react to all blog posts

Paid Member ($5/mo. or $50/yr.)

  • Support well-researched marketing commentary
  • Defray podcasting and publication costs
  • Access to all public content
  • Access to Subscriber-Only content
  • Weekly Marketing Missive Newsletter
  • Comment and react to all blog posts

This could change relatively soon, but as of this writing, paid members are supporting independent marketing commentary to defray our business costs.

However, having this capability opens the door to memberships with varying degrees of access to me, bonus content, or even bonus podcasts.

If you have thoughts about what you would like to see, please let me know.

Model: @Austindistel
https://www.instagram.com/austindistel/

Photographer: @breeandstephen
https://www.instagram.com/breeandstephen/

.
Photo by Austin Distel / Unsplash

A Note About Affiliates

OK, here's the deal.

I make a living recommending software to people. And everyone wants to know what I use.

So, I've created a web page called Fave Tools that includes all of my favorite things.

Gif Oprah giving away favorite things.
I WISH I could give you all of my favorite things.

On that page, you will find affiliate links. And on that page it is clearly marked that it has affiliate links.

On podcast pages, Shelley and I have affiliate links to Captivate and Streamyard. And, we may share an affiliate link there from time to time. Again, clearly marked. Advertising, affiliates, and sponsorships are part of podcasting. (I would feel differently if it were a private podcast.)

HOWEVER...

You won't find affiliate links in the blog articles.

Why? Part of it is ethics.

Personally, I don't want to cheapen my writing by having anyone think I'm only writing to shill for someone else.

The other part is as we grow as a publication, I need to demarcate our lane.

Because I can be critical of platforms (e.g., ClickFunnels, Digital First AI) I think that I (and anyone else contributing) need to steer clear of any perceptions that our thoughts are being swayed because we're getting paid pennies as an affiliate.

Your trust is worth more to me than an affiliate payout.

The city at night.
Photo by Pete Pedroza / Unsplash

💙 Thank You

If you made it this far, you're probably my mom. In which case, I'd really like you to get your knee checked, and I hope your cold is better.

Seriously, some of you have been on this ride with me for a long time. And I'm starting to hit my stride.

Thank you 💙💙💙 for being here and supporting me.

If there's anything I can do for you, please do reach out.




Jen McFarland

Obsessed with creating solutions that help businesses make exceptional decisions faster. Marketing pro. Leadership nerd. Project innovator. CoFounder, Epiphany Courses. Women Conquer Business Founder.


Comments

Sign up or Sign in to join the conversation.

Member reactions

Reactions are loading...

Sign in to leave reactions on posts

Share the 🖤