It's been a HOT MINUTE. Here's what's cookin'
- Migrated about 600 podcasters who bought our Ultimate Podcast Planning Checklist course to our new platform (and revamped course).
- Taught classes on AI, attracting leads, content repurposing, and marketing themes — Join the Strategic Marketing Membership.
- Moved from ActiveCampaign (who tripled its pricing) to MailerLite. 💙
- And… spiffed up the patio because summer is finally here in Portland. 🤘
AI Marketing Isn't Going Anywhere: Diversify
Unless you're been on vacation in outer Mongolia, you've probably heard at least some mumbling about AI.
Whether you're using tools like ChatGPT, Midjourney, or CastMagic on the daily, or you're curious/hesitant about AI, understand it's here to stay.
Rather than give you a rundown of all the cool ways to use AI to amplify your message, let's talk about what it means for your marketing OVERALL.
Balance, Balance, Balance
If your current marketing strategy involves going 'all-in' on one tactic (social, SEO, email, ads), now is the time to diversify. This doesn't mean you need to stress yourself out doing ALL.THE.THINGS. ... BUT it does mean balancing things out so your marketing is more resilient to the AI storm.
(PS. this is a solid tactic regardless of AI)
Why? Because in addition to the marketing shifts caused by AI, social media has been strange? unsettled? shifting? ... for about a year, and it's not stopping anytime soon.
Here are a few recent social media changes courtesy of Annie-Mai Hodge (X/Twitter or LinkedIn):
- Instagram now allows GIFs in comments
- Instagram Stories coming soon to a scheduling tool near you
- Instagram Collaborators: creators can invite fellow creators, guests or friends to join their broadcast channel
- Montana becomes the first US state to ban TikTok but it’s only unlawful for Google and Apple’s app stores to offer TikTok, no penalties for using the app
- Twitter Blue subscribers can upload two hour videos (WHY???)
- YouTube stops deleting videos from inactive accounts
What we're watching....
Bing and Perplexity are closing the gap on Google. Oh! And chat search could make it more challenging for small/local businesses to get found on Google.
Our take: until AI becomes more robust, this primarily affects top of the funnel blogs (vague, high-level how-to's) — navigational content — not meaty, transactional/conversion content (e.g., product comparisons, testimonials) or highly-relevant, expertise-driven content.
Bottom Line
Be mindful of where you're spending your marketing time (and resources).
Avoid putting all your eggs in one basket.
Lean on your expertise, or secret sauce and you'll be rewarded for it.
💌 That's a wrap.
If…
You enjoyed this, please share it (links below).
You have a question or comment (or want to say hi!), hit reply.
See you again next week.
Have a great day,
Jen
Jen McFarland, CEO
Women Conquer Business
P.S. Here's how Women Conquer Business can help you:
- Join the Strategic Marketing Membership because DIY marketing is hard — this supportive group helps you set your goals, get support, and dedicate time to work.
- Marketing Coaching, confidence-boosting guidance with a patient teacher, action-oriented goal-setting, and accountability in a safe, confidential space.
- Get a Marketing Blueprint to position your business for future growth.
