Join Us

Explode Your Service Business With Effective and Efficient Marketing

Stop throwing everything against the wall.

AI is Here to Stay. Diversify Your Marketing.

AI powered marketing is a game-changer. It's not going anywhere. ... AND, for business owners, it's more important than ever to diversify your marketing.

Dusk, white car, beach, palm tree
Hot summer nights. 

It's been a HOT MINUTE. Here's what's cookin'

  • Migrated about 600 podcasters who bought our Ultimate Podcast Planning Checklist course to our new platform (and revamped course).
  • Taught classes on AI, attracting leads, content repurposing, and marketing themes — Join the Strategic Marketing Membership.
  • Moved from ActiveCampaign (who tripled its pricing) to MailerLite. 💙
  • And… spiffed up the patio because summer is finally here in Portland. 🤘

AI Marketing Isn't Going Anywhere: Diversify

AI chat search example using Perplexity.ai.
AI chat search example using Perplexity.ai.

Unless you're been on vacation in outer Mongolia, you've probably heard at least some mumbling about AI.

Whether you're using tools like ChatGPT, Midjourney, or CastMagic on the daily, or you're curious/hesitant about AI, understand it's here to stay.

Rather than give you a rundown of all the cool ways to use AI to amplify your message, let's talk about what it means for your marketing OVERALL.

Trusted Marketing Advice

Subscribe to our weekly newsletter.

SIGN UP

Balance, Balance, Balance

If your current marketing strategy involves going 'all-in' on one tactic (social, SEO, email, ads), now is the time to diversify. This doesn't mean you need to stress yourself out doing ALL.THE.THINGS. ... BUT it does mean balancing things out so your marketing is more resilient to the AI storm.

(PS. this is a solid tactic regardless of AI)

Why? Because in addition to the marketing shifts caused by AI, social media has been strange? unsettled? shifting? ... for about a year, and it's not stopping anytime soon.

Here are a few recent social media changes courtesy of Annie-Mai Hodge (Twitter or LinkedIn):

What we're watching....

Bing and Perplexity are closing the gap on Google. Oh! And chat search could make it more challenging for small/local businesses to get found on Google.

Our take: until AI becomes more robust, this primarily affects top of the funnel blogs (vague, high-level how-to's) — navigational content — not meaty, transactional/conversion content (e.g., product comparisons, testimonials) or highly-relevant, expertise-driven content.

Bottom Line

Be mindful of where you're spending your marketing time (and resources).

Avoid putting all your eggs in one basket.

Lean on your expertise, or secret sauce and you'll be rewarded for it.


💌 That's a wrap.

If…

You enjoyed this newsletter, please share it.

You have a question or comment (or want to say hi!), hit reply.

See you again next week.

Have a great day,

Jen

P.S. Ready To Work Together? Here are 3 ways to receive support:

Marketing Consulting, confidence-boosting guidance with a patient teacher, action-oriented goal-setting, and accountability in a safe, confidential space.

Get a Marketing Blueprint to position your business for future growth.

Join my Marketing Membership because marketing alone stinks — set your goals, get support, and dedicated time to work.


Market Your Service Business Efficiently and Effectively

If You're Totally Overwhelmed Balancing Digital Marketing and Running Your Business, I'm Here to Help.

Join Today
join the strategic marketing membership today

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Women Conquer Business.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.