10 Things You Need to Know
When you know, you know.
2 min read
Jen McFarland, MPA
Marketing strategist featured in the online marketing documentary "Click the Link Below," Business Insider, Yahoo Finance, and Apple News. Founder, Women Conquer Business. 25+ years of helping solopreneurs and small businesses grow.
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How to Set Marketing Goals: A Small Business Guide
Learn how to set marketing goals to help you achieve your business goals, reach your target audience and grow your small business.
9 min read
Score Lifetime Deals on AppSumo to Save Marketing Costs
AppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.
35 min read
How to Write Amazing Persuasive Copy Without Feeling Icky
Defining a customer journey is one thing. Putting the journey into words is something else entirely. Learn how to write persuasive copy without getting all the feels.
2 min read
Product Bundle Campaigns: How to Grow Your List the Remarkably Easy Way
Learn how you can collaborate with other industry experts or creators to put together and sell a product bundle.
2 min read
How Curiosity Improves Your Marketing & Products
Curiosity improves your marketing and your products. Learn why your success boils down to being curious about your customers.
2 min read
Amazing Benefits: Genuine Gratitude in Your Life & Marketing
Learn why gratitude is a yearlong celebration of others, why you need more gratitude in your life, and how to incorporate gratitude into your marketing without feeling icky.
32 min read
Delegating as a Small Business Owner: First 5 Things
Learn the first 5 things you should delegate, including how to identify what will make the biggest impact on your business.
43 min read
Create Your First Evergreen Webinar Funnel
Learn how to create your first evergreen webinar funnel, including the apps we use, how to set it up and what to talk about during your webinar.
3 min read
Build a Profitable Email List + Must-Send Automated Emails
Everyone says the money is in the list, but how do you build a profitable email list? Learn what you can do today to engage your readers and guide potential customers to convert.
3 min read
On Marketing, Leadership & Empathy
This week, we look beyond marketing and into other areas that help you be a better business owner (and marketer).
2 min read
Powerful Product Ladders to Increase Client Attraction
Product ladders make it easier for potential customers to get a sampling of your work or to jump in all the way. Learn how to get started.
29 min read