Table of contents
Marketing Strategy Alignment
If your marketing strategy seems ... off ... this week is for you.
You work hard to build your business, and your marketing strategy and execution should be delivering leads regularly.
If that isn't happening for you, you need to review these 4 areas.
Once these are in alignment, you will feel more confident in your marketing, and your clients and prospects will find you more attractive.
Because they get you.
Now, let's dive in.
#1: Support Your Business Goals
It's easy to lose sight of marketing: promoting products and services to reach your biggest business goals.
If your marketing isn't doing that (or you're not sure), it's time to pause and take a closer look.
Every marketing strategy and tactic must align with (and support) a broader business goal.
Steer clear of shiny objects and stay the course.
Coca-Cola doesn't create athletic events. It sponsors athletic events. The focus is always on selling more soft drinks.
Remember your focus.
#2: Say What You Mean
No one has time to decipher your messaging.
If you have a team, it's critical everyone is on the same page. Otherwise, your marketing gets muddled at best and confusing at worst.
This happens to solopreneurs too.
Connect the dots. Draw a clear line between your customers' problems and the solutions you offer. Toss in a few testimonials.
Give people value to understand what it would be like to work with you.
Wash. Rinse. Repeat.
#3: Get Feedback
Not sure if your marketing is working? Ask.
Create natural feedback loops that offer insights into whether your marketing hits the mark.
- Are people opening your newsletter?
- Is your marketing conversational? (e.g., every week I ask you to reply - like right now)
- Are people engaging with your social media content? (e.g., likes, comments, shares)
- Do you ask customers if there are areas where you can improve?
- Review your marketing strategy quarterly to see how you're doing
Feedback keeps you on track and helps you become a better business owner.
Never forget marketing is a dialogue.
#4: Write It Down
Write down your marketing strategy and underlying processes.
Is it fun? Probably not.
Is it magical? YES.
It's transformative when you have a weekly checklist tied to your overall marketing (and business) goals.
Plus, it's a great place to track all that feedback you're collecting. 😏
If you feel like you're winging it, you are.
And your prospects know it too.
Give It Time to Work
It's incredible to feel secure in your marketing and know it's genuinely supporting your biggest goals.
I want this for you.
This list will help you if you do it.
Give it time to work.
Review quarterly and adjust.
Blogging is sexy. — Jen McFarland, 2022
I wouldn't advise you to become a professional blogger in 2022, but a blog to support your business... heck yeah! Learn how to create a successful blog for your business in 2022.
Pricing is at the center of EVERY business growth strategy. If you struggle with how to price your products and services, read Choose the Best Pricing Strategy for Your Business.
💌 That's a wrap for this Sunday.
See you again next week. If you enjoyed the newsletter, share it on LinkedIn, Facebook or Twitter.
See you again next week.
Have a great day,
Jen
P.S. Whenever you're ready, there are 3 ways I can help you...
1. Pick my brain to give your marketing a quick boost.
2. Get a 360 marketing review of your web, apps, and backend marketing.
3. Join the new Epiphany Courses membership: over 20 courses, plus community and online events (with me!).
