How Twitter for Professionals Boosts Business Visibility

How Twitter for Professionals Boosts Business Visibility

Newsletter

If you've dismissed Twitter as 'not for business' it's time to refresh your profile(s) using Twitter for Professionals and Profile Spotlights.


Table of contents

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Photo by Guilherme Lahmann / Unsplash

Isn’t Twitter for Politics and Arguments?

Yes.

And, it doesn’t have to be.

I’ve made some great professional connections on Twitter.

And in my community of Portland, Oregon, the startup community is particularly active on Twitter. So it’s wise for me to be active on Twitter to stay abreast of events and updates and meet new people.

When I teach digital marketing to groups I typically don’t recommend Twitter because it’s easy to be a drop in the ocean.

The average lifespan of a tweet is about 5 minutes, which means you need to tweet more to make an impact.

That doesn’t mean you shouldn’t set up your business and personal profiles. Especially now that Twitter has started rolling out spotlights to help your customers find your location, buy your products, and subscribe to your newsletter.

Take advantage of the real estate Twitter gives you, even if you don’t use it as your business’ primary social channel.

Set up Twitter for Professionals

When you set up your business’ Twitter account, turn on Twitter for Professionals. Like an Instagram Business Profile, Twitter for Professionals adds extra business features.

To set up Twitter for Professionals, click on the more button from the menu:

Click on More in the Twitter menu
Click on More in the Twitter menu

Then, Click on Twitter for Professionals:

Click on Twitter for Professionals
Click on Twitter for Professionals

This will open up additional options for growing your brand on Twitter:

Customize your profile to enhance Twitter's business features
Customize your profile to enhance Twitter's business features

After this initial setup, you can access your Twitter for Professionals profile by clicking ‘Edit Profile.’

Your Twitter for Professionals profile includes:

  1. Category: choose the closest business category
  2. Toggle to display category: Decide whether to display the category publicly
  3. Profile Spotlight: decide which links you want to show on your profile

The category and Profile Spotlight will help you in Twitter search and connect potential customers to important information about your business.

Choose Your Profile Spotlight

You have three options for your professional profile spotlight:

  1. Location: display your website, address, hours, and contact information (great for local businesses)
  2. Shop: display up to 50 products, including image and price (great for Ecommerce businesses)
  3. Newsletter: newsletter subscribe button displays on your profile (great for businesses/leaders actively engaged in building professional relationships on Twitter)

If your profile doesn’t have all three options yet, it’s because Twitter continues to roll it out to all users.

Location Spotlight: Brick & Mortar

The Location Spotlight gives profile visitors your business’ website link, address, business hours, and contact information.

Location sportlight options: website, address, hourse, email, phone. Everything is publicly accessible so be careful what you decide to share.
Location sportlight options: website, address, hourse, email, phone. Everything is publicly accessible so be careful what you decide to share.

It’s like a scaled-down Google Business Profile.

If you have a brick-and-mortar location, I highly recommend this option as it will expand your digital footprint.

Here's an example of a completed location spotlight on Twitter, including website, address, hours and contact information.
Here's an example of a completed location spotlight on Twitter, including website, address, hours, and contact information.

Here’s how to add your location spotlight:

  1. Click ‘Edit Profile’
  2. Scroll to the bottom, and click ‘Edit professional profile’
  3. Click ‘Profile Spotlight’
  4. Under location, click ‘Create’
  5. Add your business location information
  6. Click ‘Save’
  7. Toggle on ‘Location,’ and it will appear on your Twitter profile

Shop Spotlight: Ecommerce

Do you have online products?

Display your course, services, products on your profile to guide visitors to your store. Twitter Shops is still being rolled out, but eventually, you’ll be able to add up to 50 products to your profile.

Here’s an example of a product displayed on a mobile Twitter profile:

Here's my Twitter profile with a link to the annual Epiphany Courses membership product.
Here's my Twitter profile with a link to the annual Epiphany Courses membership product.

To get all the bells and whistles to work, you’ll need to set up your catalog at https://ads.twitter.com/shopping_manager.

In the Shopping Manager you can add products and product sets which affect how it displays in your profile. The Shopping Manager is also where you add or edit future products.

Once you have your products set up, go to your Professional Spotlight, toggle on Shop, and it will appear on your profile.

Newsletter Spotlight: Active Twitter Users

If you’re an active Twitter User, this is the option for you.

Turn your pithy comments into an opportunity to attract newsletter subscribers.

Here’s an example of a profile with the newsletter spotlight option turned on:

The Marketing Missive newsletter subscription activated on my Jen McFarland Twitter profile.
The Marketing Missive newsletter subscription displayed on my personal Twitter profile.

It’s a little tricky to set this up (but worth it!).

  1. Turn on Twitter for Professionals
  2. Get Twitter’s newsletter app, Revue (sign up and sign in with the Twitter handle you want to use the newsletter spotlight)
  3. To connect Revue to your email marketing provider (e.g., MailChimp, ActiveCampaign, etc.), go to the Account Settings > Integrations. You can connect MailChimp directly, or use Zapier and your API key (at the bottom of the Integrations page) to sync Revue subscribers with your list
  4. Go to your Professional Spotlight, toggle on Newsletter, and it will appear on your profile
  5. Test the subscribe button and sync to your email list

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💌 That's a wrap for this Sunday.

If…

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See you again next week.

Have a great day,

Jen

P.S. Whenever you're ready, there are 3 ways I can help you...

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Jen McFarland

Obsessed with creating solutions that help businesses make exceptional decisions faster. Marketing pro. Leadership nerd. Project innovator. CoFounder, Epiphany Courses. Women Conquer Business Founder.


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