When Marketing 'Problems' are Procrastination in Disguise

When Marketing 'Problems' are Procrastination in Disguise

Newsletter

Legit Issues vs. Stalling Tactics


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Welcome to the Marketing Missive, issue #6, my Sunday newsletter.

I hope you had a FABULOUS week. 😃

After a week in a yurt near the Oregon Coast, I'm ready to get back to it.

Thanks for being here.


Procrastination. Trust me. We've all been there. 

The problem with loving software is there's always the next greatest solution.

There came a time when I realized I was spending more time chasing the mythical 'perfect' solution than doing the work.

I call it rearranging the deck chairs on the Titanic. It's not so much that the ship is sinking, but it's stagnant, unmoving.

It felt awful because I realized it wasn't about the perfect solution at all. It was fear.

Once I understood what was really going on (I feared pivoting into the work I love) I knew I had stop looking for problems and take action.

The realization catapulted me into action, and now I'm moving faster than ever before.

Here are a few things I've done since putting my stake in the ground:

  • Speaking at big events
  • Cofounded a new company
  • Appeared in a documentary
  • Updated my services
  • Joined creator groups
  • Relaunched the podcast
  • Stopped futzing with WordPress
  • Simplified operations to the bare minimum
  • Revamped and relaunched the newsletter

Is it perfect? No way.

Is it messy? Yes.

Am I happy? Heck yes.

And I want the same for you.

Find the distractions that keep you stuck.

When you're focusing on distractions, you're avoiding the real problem.

This is kind of like cleaning the kitchen instead of working, but more insidious.

It's closer to if I could do social media "right" my business would grow, so I'll stay on social media all day.

If only it was as simple as: Life is short. It's time to step into who I want to be. 💙

Let me give you a more concrete example so you know what it looks like.

I got an email from a friend and colleague a couple of weeks ago.

They're a brilliant writer, speaker, and consultant. On several occasions they've stated their goal is to offer courses, group programs, and step away from full-time 1:1 consulting.

What problem are they focusing on?

Marketing operations and 1:1 client onboarding automation.

It feels like forward motion. It's not.

It's rearranging the deck chairs on the Titanic instead of swimming to a new boat.

It's scary to go all-in on the unknown. To bank on your future self.

Before you start a new initiative, hire a consultant, or work on that thing that's always bothered you ask yourself this question:

Will the best-case outcome bring me closer to to my ultimate goal?

Next comes the hard part: being honest with yourself. Are you rearranging the deck chairs on the Titanic? Or truly moving things forward? Yes or no.

Stay the course if you're absolutely grooving on what you're doing and finding steady, consistent growth.

But if you're not, take small steps every day toward what you really want.

Your progress will be amazing before you know it.

Give yourself some credit, and keep moving forward.

I saw this graphic on LinkedIn (posted by Steve Nouri) and it resonated with me in terms of what momentum looks like. Illustration by Alex Maese Juárez.

Women Conquer Business Show

DIY Video Recording Studio: Essentials to Get Started

If you'd like to create videos to support your business, look no further. Shelley and special guest host Toby covered the essentials to get your DIY video recording studio up and running, including options for a bare-bones budget, and the first upgrades to consider.

Next Thursday: How to Get More Comfortable on Camera (subscribe on YouTube or your favorite podcast platform)


💌 That's a wrap for this Sunday.

See you again next week. If you enjoyed the newsletter, share it on LinkedIn, Facebook or Twitter.

See you again next week.

Have a great day (it's sunny!!! in Portland today!),

Jen

P.S. Whenever you're ready, there are 3 ways I can help you...

1. Pick my brain to give your marketing a quick boost.

2. Get a 360 marketing review of your web, apps, and backend marketing.

3. Join the new Epiphany Courses membership: over 20 courses, plus community and online events (with me!).






Jen McFarland

Obsessed with creating solutions that help businesses make exceptional decisions faster. Marketing pro. Leadership nerd. Project innovator. CoFounder, Epiphany Courses. Women Conquer Business Founder.


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