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3 Marketing Books Every Small Business Owner Should Read

Three marketing books every small business owner should read because they'll help you build your business.

small business office
small business office

Over the past 10-15 years, I have read countless books on marketing.

Unfortunately, most of them were a waste of time. They could have easily been blog posts or even newsletter emails. (Or they're just a long opt-in to a product/program 😒).

Instead, I encourage you to give these three a read.

They're well worth the time.

Book #1: Cumulative Advantage, Mark Schaefer

I first read this book in 2021 after loving another of his books, Marketing Rebellion.

And here's why you'll love it:

You need to rely on momentum when you're a small business with limited resources. This book is a masterclass on generating momentum.

Like his other books, Schaefer doesn't hold back. Follow the lessons, and results will come.

Book #2: The Minimalist Entrepreneur, Sahil Lavingia

This book was recommended to me on Twitter, of all places. Sahil Lavingia is the founder of the e-commerce platform Gumroad.

Here's why I think you'll love it:

Lavingia's story is compelling. When he started Gumroad, he intended to become a funded unicorn with a parachute. When that didn't work out (epically/catastrophically), he embarked on a new path — becoming a minimalist entrepreneur.

Although not a 'marketing book' per se, Lavingia's chapters on selling to your first hundred customers and how to market by being you are SOLID GOLD.

Book #3: Everybody Writes, Ann Handley

Finally, I think everyone should read this book, even if you hate writing and don't consider yourself a content creator or marketer or you think AI writing tools are amazing (they're not).

And here's why I think you'll love it:

It's funny.

And, despite what the AI robots say, marketing is about two things: storytelling and relationships.

Master both, and your business becomes unstoppable.

Not Much of a Reader? Get Ongoing Training & Support You Can Trust

Based on my 1:1 marketing consulting work and contracts with Prosper Portland and Xcelerate Women, I've created a marketing support system called the Strategic Marketing Membership.

The membership addresses four critical areas:

  1. A coach or advisor to answer key questions and demystify marketing
  2. Time to execute marketing goals
  3. Accountability to reinforce follow-through
  4. Marketing training for business owners (not practitioners) to make informed decisions

If you're an overwhelmed self-marketer running a service-based business who's tired of going it alone, I've got you.

Ready for ongoing support? 

Join us in the Strategic Marketing Membership where we offer events, coaching, and accountability. 


Questions? Hit reply and ask!

💌 That's a wrap.

You enjoyed this, please share it (links below).

You have a question or comment (or want to say hi!), hit reply.

See you again next week.

Have a great day,

Jen McFarland, CEO
Women Conquer Business

P.S. Here's how Women Conquer Business can help you:

  1. Join the Strategic Marketing Membership because DIY marketing is hard — this supportive group helps you set your goals, get support, and dedicate time to work.
  2. Marketing Coaching, confidence-boosting guidance with a patient teacher, action-oriented goal-setting, and accountability in a safe, confidential space.
  3. Get a Marketing Blueprint to position your business for future growth.

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