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How Curiosity Improves Your Marketing & Products

Curiosity improves your marketing and your products. Learn why your success boils down to being curious about your customers.

How Curiosity Improves Your Products and Marketing with Jen McFarland and Shelley Carney

Curiosity Improves Your Business

Want to make better products? Get your marketing message on point? Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

Why? When your business has a curious attitude, they have the capability to stop chasing trends and start addressing its customers' deepest desires. In this episode, we'll discuss how you can incorporate curiosity into your business to develop better products and guide your marketing message.

Related Episode: Curiosity and Imperfect Action

Related blog post: 3 Ways to Make Curiosity a Priority

Key Insights

You need to start paying attention to the signals and listen to what it is that people need, because it changes. — Jen

When people are like, I didn't like this about your product. We can take it personally or we can get that curiosity tool out and we can bang around with it and say, what's wrong with this? Why didn't it work? What can I fix? What can I make different so that people understand it better and so that it's more effective? — Shelley
Content Consistency Framework and Schedule
_”HOW CAN I STAND OUT ONLINE AND CONNECT WITH MY TARGET AUDIENCE?“_ Create valuable consistent content and share it every week. _THE CONTENT CONSISTENCY FRAMEWORK_ shows you how to create a weekly social media storm of content. This innovative strategy requires _NO EDITING_. That means anybody can…

Watch the Show

Why Curiosity Improves Your Products and Marketing

How do companies make better products? Get its marketing message on point? CURIOSITY. Your success comes down to your desire to learn from your customers. Curiosity has the power to change everything — for the better. It drives invention, innovation, and discovery. It is the driving force behind progress.

Listen to the Podcast

Breaking Marketing News

More headwinds for Elon Musk after his hostile Twitter takeover. It's not time to leave Twitter, but you need to continue to monitor it.


Software Review: StreamYard OnAir

StreamYard adds webinar functionality.

Our Take: StreamYard is awesome and stable. If you're doing webinars, consider using StreamYard (its introductory pricing is great).

If you have a question, software, or something you want us to cover, email us at

Inspirational Nugget

“Let us prepare our minds as if we’d come to the very end of life. Let us postpone nothing. Let us balance life’s books each day. . . . The one who puts the finishing touches on their life each day is never short of time.” —SENECA

If I lived today as if it were my last, what would I do?

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