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How to Write Amazing Persuasive Copy Without Feeling Icky

Defining a customer journey is one thing. Putting the journey into words is something else entirely. Learn how to write persuasive copy without getting all the feels.

persuasive copy with Jen McFarland and Shelley Carney

Persuasive Copy

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

However, it can be difficult to master, especially when you get all the feels and run to take a hot shower afterward to wash off the ICK!

This week's Livestream podcast episode is ALL ABOUT the best ways to write persuasive copy WITHOUT feeling icky. We'll help you write more persuasive copy to create incredibly powerful email marketing and social media posts.

Related Episode: Storytelling with Senta Scarborough

Key Insights

Passion is incredibly persuasive. Convey what matters to you. — Jen

When you talk about sales copy being persuasive, it isn't just your sales page. It isn't just your website. It's everything you do. — Shelley
Content Consistency Framework and Schedule
_”HOW CAN I STAND OUT ONLINE AND CONNECT WITH MY TARGET AUDIENCE?“_ Create valuable consistent content and share it every week. _THE CONTENT CONSISTENCY FRAMEWORK_ shows you how to create a weekly social media storm of content. This innovative strategy requires _NO EDITING_. That means anybody can…

Watch the Show

Write Persuasive Copy Without Feeling Icky

Writing persuasive copy is one of the most important skills you can have in business. It allows you to influence people and get them to take action.

Listen to the Show

Breaking Marketing News

Banning TikTok? (source: USA Today)

Nine States Already Ban TikTok (source: Reuters) - partial ban on state devices

Our take: Social media is volatile. This is why it's essential to have spaces you own (e.g., a website, email marketing), rather than rely on social media.

Software Review: Hello Audio

Hello Audio. Your audience is on the go. We make sure your content is too.

Quickly turn your content into private podcasts available on regular players like Spotify, Apple Podcasts, and Google Podcasts.

Women Conquer Business' new community includes private audio courses hosted on Hello Audio. Here's what the private audio feed looks like on Spotify. I tested Soundwise and a handful of other private podcasting software platforms. Hands down, Hello Audio makes it incredibly easy for content creators and listeners.

If you have a question, software, or something you want us to cover, email us at

Inspirational Nuggets

Character may almost be called the most effective means of persuasion. — Aristotle
If you wish to win a man over to your ideas, first make him your friend. —Abraham Lincoln
One of the best ways to persuade others is with your ears––by listening to them. — Dean Rusk
People are usually more convinced by reasons they discovered themselves than by those found out by others. — Blaise Pascal

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Brought to you by Women Conquer Business

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Engineered by AGK Media Studio

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