Jen McFarland is a marketing strategist with 25+ years in SEO, content, and leadership. Based in Portland, OR, she helps purpose-driven businesses grow ethically across the US.
Every entrepreneur and small business owner needs effective digital marketing strategies that are easy to implement and work for any stage of business.
Learn why it's important to be active in communities to reach a new audience, increase brand awareness, and build relationships.
Repurposing content takes something you’ve created and shares it in a new way to give it new life. Get simple steps for creating content that can easily be repurposed in other formats and the strategies we use to multiply and leverage your original work.
Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.
Create consistent content for your small business by following social media and content marketing trends like shoppable posts.
Vickery. Learn why being fearless is a myth and how to make brave leaps.
I wasn't surprised when news broke a few days ago about a possible MailChimp sale. Here are 7 reasons why business owners should care.
Marketing is an essential part of any business. Here's how to measure success.
Are you launching a marketing campaign? Planning your first campaign? A marketing budget is essential to keep you accountable and increase your bottom line.
Have you considered using SMART goals for digital marketing? Define clear, measurable marketing goals you'll get more bang for your buck.
Your strengths are what makes you unique; and, it's easier to create a repeatable process you’re willing to follow through on long-term.
As I began recording, a crow zoomed down the chimney and into my fireplace. Learn how these business analogy stories guide better decisions.
