Find the Right Marketing Tools in 3 Easy Steps
Great marketing tools increase reach, communication, and ROI. Get simple steps for finding the right marketing tools to grow your business.
30 min read
Jen McFarland, MPA
Jen McFarland is a marketing strategist with 25+ years in SEO, content, and leadership. Based in Portland, OR, she helps purpose-driven businesses grow ethically across the US.
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Create Consistent Content for Your Small Business
Create consistent content for your small business by following social media and content marketing trends like shoppable posts.
37 min read
Why Fearlessness is for Sociopaths and 3-year-olds with Heather Vickery (Explicit)
Vickery. Learn why being fearless is a myth and how to make brave leaps.
21 min read
MailChimp Sale: 7 Big Reasons Why It Matters to Small Businesses
I wasn't surprised when news broke a few days ago about a possible MailChimp sale. Here are 7 reasons why business owners should care.
4 min read
Marketing Success: 7 Surefire Strategies To Measure Your Progress
Marketing is an essential part of any business. Here's how to measure success.
6 min read
6 Marketing Budget Fundamentals To Increase Your Bottom Line
Are you launching a marketing campaign? Planning your first campaign? A marketing budget is essential to keep you accountable and increase your bottom line.
2 min read
SMART Goals for Digital Marketing: 5 Ways to Kickstart Your Marketing
Have you considered using SMART goals for digital marketing? Define clear, measurable marketing goals you'll get more bang for your buck.
9 min read
Build a Business Strategy Around Your Greatest Strengths
Your strengths are what makes you unique; and, it's easier to create a repeatable process you’re willing to follow through on long-term.
8 min read
Business Analogy Stories: What Do Your Business & a Crow Have in Common?
As I began recording, a crow zoomed down the chimney and into my fireplace. Learn how these business analogy stories guide better decisions.
8 min read
Inefficient Online Payment Process? It's Killing Your Marketing Efforts
Your online payment process can make or break your marketing. Don't overlook it. Here's why.
4 min read
7 Effective Ways to Prevent Zoom-Bombing: Save Your Meetings
Here are 7 simple account settings to prevent Zoom-bombing, frustrate disruptors, and save your meetings.
6 min read
Content Planning Strategies 101: It All Comes Down to Execution
When you have a content plan, success is all about execution.
5 min read