ETHICAL GROWTH BULLETIN

The marketing newsletter for women who are done being sold to.

Created for women solopreneurs who want to grow without the hustle. Strategy, reality checks, and the handful of resources worth your limited time.

We Sort Through Marketing News So you Don’t Have to

By now you have bought the course, left the mastermind, and watched a peer announce another “six-figure launch” on a Tuesday while your own pipeline went quiet.

You need someone who reads the firehose of marketing advice and tells you the truth about what’s worth your time.

You don’t need another person yelling about their proven system.

That’s why we’re here.

Our Weekly Promise

Strategic Shifts

A few longer reads with research-based, practitioner commentary. The thinking behind a trend, and whether it applies to a solo business or only to companies with a team and a budget.

Low-friction resources

A short, curated set of tools, articles, and ideas worth your attention. Nothing padded to look generous.

Reality check

When the data says something different from the hype. (Recent example: AI search is not outpacing Google (2026 Datos/SparkToro), no matter how loudly that gets sold. We have receipts.)

Capacity-aware

Every recommendation assumes limited time, a real budget, and a brain that is already full. No 5am-cold-plunge energy here (brrrrr).

Marketing Strategist & Writer

Jen McFarland, MPA

Jen McFarland is a marketing strategist, systems consultant, and founder of Women Conquer Business consultancy and community, where she helps mission-driven women build high-performing, ethical, and sustainable marketing systems. With deep expertise in marketing strategy, SEO, operations, and content marketing, Jen blends the clarity of a fractional CMO with the technical precision of an operations director. She’s served as an expert marketing coach for Xcelerate Women for 4+ years, was a founding marketing consultant for Prosper Portland’s Digital Marketing Program for 7 years, and trains small business owners across the state through the Oregon SBDC Network.

ETHICAL GROWTH BULLETIN

Try it For a Week

Written by a marketer who respects your time and your intelligence.