Strong Call to Action: Does Your Website Have These 4 CTAs?

Strong Call to Action: Does Your Website Have These 4 CTAs?


Your website is a roadmap, not a scavenger hunt. A strong call to action guides customers to take the next step.

Updated: May 09, 2023

Your Website is a Roadmap

Small business websites are a roadmap – and you, the business owner, are guiding your customers on a path to ultimately convert a web visitor into a paying customer.

How you guide your potential customers matters.

Make it as easy as possible for people to understand what your business does, its successes, services, and how to reach you.

Think of ‘calls to action’ as points of interest on your website to draw attention to your offerings. Make it attractive and relevant to your customers so they are more likely to click.

Strong Call-to-Action Every Website Should Include

1. Phone number

If your homepage doesn’t include a phone number – and an easy way for people to call you (especially when viewing your site on a mobile phone) – then how do you expect people to contact you? Many people will be viewing your website from their smartphones – take advantage of it!

2. Email address

Is your email address buried in the footer? Do you have your email address on your website? It’s all about making it easy for people to reach you.

3. Social media

you work hard curating and cultivating customer relationships on social media. Make sure to include people who find your website first. Include links to social media accounts and encourage people to follow you online!

4. Beyond the homepage

Do you have any calls to action on pages other than your homepage? Case studies? Customer profiles? White papers? You never know where/how people will land on your website – a good website will always lead people back to your business, services, and contact information.

Check out the infographic below for a few statistics to support the need for calls to action.

Ready to learn more about digital marketing essentials? Check out Jen’s Picks — my free (no email required) list to help you get what you need to get your business going.

Jen McFarland

Founder, Women Conquer Business. Marketing pro. Leadership nerd. Project strategy innovator. Obsessed with creating solutions that help women-led businesses lead, strategize, and market confidently.


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