Monetize Your Content: From Content Creator to Content Entrepreneur
Explore how to monetize your content while transitioning from having a hobby to becoming a content entrepreneur.
43 min read
Jen McFarland, MPA
Jen McFarland is a marketing strategist with 25+ years in SEO, content, and leadership. Based in Portland, OR, she helps purpose-driven businesses grow ethically across the US.
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How to Make Zoom Meetings Easier to Manage & More Fun
Are you ready to spice up your Zoom meetings? Take better notes? Let's talk about the Zoom Marketplace!
3 min read
Skyscraper Pages: Powerful & Authority-Building Content
Often called pillar posts, skyscraper pages are the 'center' of your topic cluster. This episode is your 'ultimate guide' to ultimate guides.
40 min read
Is Google dead? ... Dying?
Google isn't dying, but that are a few things small businesses need to watch.
2 min read
Topic Clusters: Fresh Expertise-Based Ideas
If you want to know the SECRET to reach the right audience with your expertise, the solution is within YOU. Learn about creating Topic clusters (AKA content themes) based on your expertise.
36 min read
4 Ways You're Sabotaging Your Marketing Strategy
You work hard to build your business. If your marketing strategy isn't delivering leads it's time for a review.
3 min read
Create a Successful Business Blog 📝
When creating content for your business, you have so many choices: podcasting, videos, social... it's easy to forget about blogs. Don't snooze on this content powerhouse.
45 min read
It's Summer! 🦩 Relax by Repurposing Content
Make old content new again with content repurposing.
3 min read
How to Start with YouTube: Beginner's Guide 🙌
Learn how to set up your channel, the basics of how to use YouTube to grow your business, and get started live streaming.
41 min read
The Art (and Science) of Social Selling
Social selling is the process of developing relationships as part of the sales process. Learn the good (and bad) ways this plays out IRL.
3 min read
Create Video Script Templates to Boost Content Quality
Creating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one.
41 min read
Long Weekend, Short & Sweet Newsletter
Tone down your marketing after a tragedy, leveraging LinkedIn, how to get comfortable on camera, and more.
2 min read