Meet the Women Conquer Business Team

Strategy, systems, and steady support working together behind the scenes.

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Jen McFarland, MPA

Marketing Strategist
Founder, Women Conquer Business

Get to Know Jen

Alonti Brooks

Business Operations Manager

As Business Operations Manager, she ensures that our systems run smoothly, client experiences are seamless, and internal processes support sustainable growth.

She brings a Bachelor’s degree in Accounting and extensive experience in customer service, administrative leadership, and accounts receivable. Alonti has supported both Fortune 500 companies and the State of Washington, bringing institutional-level precision and reliability to every detail of our operations.

At Women Conquer Business, Alonti oversees:

Client onboarding and administrative systems
Financial processes and billing operations
Workflow management and internal efficiency
Technology coordination and backend support

Her structured approach ensures that strategy gets implemented cleanly and consistently.

Connect with Alonti on LinkedIn

Alonti also supports entrepreneurs through her own virtual assistance services.

Giovanna Ferraz Borges

Social Media Manager

As Social Media Manager, Giovanna leads the brand’s online presence with creativity, strategy, and a strong focus on meaningful engagement. She ensures that every piece of content aligns with the brand voice, builds authentic connections, and supports overall business growth.

She brings a solid background in digital marketing, content creation, and platform strategy, with experience managing campaigns across multiple social channels. Giovanna combines data-driven insights with creative storytelling to produce content that not only looks good but delivers results.

At Women Conquer Business, Giovanna oversees:

Content planning and social media strategy
Daily platform management and audience engagement
Brand voice development and consistency
Performance tracking and analytics optimization
Campaign execution and creative direction

Connect with Giovanna on LinkedIn

Her intentional approach ensures that every post contributes to a cohesive, sustainable marketing strategy.

Send Giovanna an email.

Why Choose Women Conquer Business?

My work blends executive-level strategy with practical implementation. I’ve helped clients:
Increase qualified organic referrals through strategic SEO
Clarify positioning to attract aligned, higher-value clients
Simplify bloated tech stacks to reduce burnout and overhead
Build high-value owned marketing assets

Read our Manifesto.

Sustainability Over Burnout

We believe marketing should support your life (not consume it).
If a strategy only works when you’re exhausted, it isn’t sustainable. We design systems that respect your energy, capacity, and season of life.

Strategy Before Tactics

Trends change. Algorithms shift. Strategy endures.
We don’t chase shiny objects. We build clear positioning, strong foundations, and marketing ecosystems that grow with time.

Depth Over Noise

We prioritize owned assets, clear authority, and meaningful visibility over constant posting and performative presence.

Ethical, Human-Centered Marketing

We reject manipulation, artificial urgency, and shame-based selling.
Marketing should be honest, inclusive, and rooted in genuine service.

Clarity Creates Confidence

We help you understand why you’re doing what you’re doing so you can make confident decisions instead of second-guessing every move.

Jeri Alcock

Rose City Philanthropy

Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market – and it made all the difference. As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better – that’s why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!

Amber Hawley

Easily Distracted Entrepreneur

Initially, I hired Jen to rebrand my website and improve my marketing, and I loved working with her so much that I persuaded her to become the CMO for The Easily Distracted Entrepreneur. It takes a genuine expert to break down marketing for business owners and answer questions on the fly. So many people claim to be marketing experts, but Jen has the credentials and expertise to back it up. I cannot recommend her enough.

Eliana Mendez

Human Centric Media

I found Jen’s mentorship in a pivotal time for my career. Her guidance not only made me a more technically and strategically-sound entrepreneur, but she helped me do this without abandoning who I am, or why I apply my craft. In fact, after working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product. And look, pure brass tax — I was averaging the third page of Google, consistently, before Jen’s mentorship. You better believe I’m on that first page now, and rising 😉

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Build Momentum Without Burning Out

Get your weekly dose of ethical marketing strategy in a supportive community. Our strategic marketing membership helps experienced women business owners who want clarity, consistency, and smart next steps (not more noise).

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