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Ditch the Sleaze. Keep the Strategy.

Weekly marketing news and strategy for solopreneurs who want honest guidance.

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What’s Inside Each Issue

A strategy deep-dive with a takeaway you can act on that week. Quick takes on platform changes, tool news, and industry trends worth knowing. Free calculators, planners, and worksheets you can use in one sitting. And honest opinions, including which tools to dump and which tactics are a waste of your time.

What to Expect

Straight talk from someone with 25+ years in the field. Strategy that respects your intelligence, your calendar, and your values. Grounded growth for mission-driven businesses.

Our Ethical Promise

Here’s what you WON’T find: Hustle culture. Manufactured urgency. Bro-marketing energy. “Just 3 easy steps” promises. We don’t chase viral moments or capitalize on controversy.

Recent Issues Covered

  • Why Yelp ads are still a waste of money
  • Burnout vs. business misalignment (and how to tell the difference)
  • LinkedIn’s playbook for AI search visibility
  • Why fear marketing erodes trust even when it works short-term

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