Explore marketing articles written by Women Conquer Business Founder, Jen McFarland, along with other business professionals.
Learn who benefits from voice search, what it costs in time and effort, and whether to prioritize it over other marketing priorities.
Worried AI will kill SEO? Eh, no. AI kills lazy tactics, not human connection. Here's why that's good news for you.
Say goodbye to blue links, and hello to citations. Learn AI SEO tactics to "rank" in ChatGPT. Update content, build authority and boost visibility.
Business owner's guide to Generative Engine Optimization (GEO). Learn how generative engines cite, optimize for AI search and boost visibility.
People are using AI search (ChatGPT, Perplexity, and Google AI Overviews) to find you. Use AI SEO strategies to boost your consultancy's AI visibility.
Unsure when to stop DIY marketing? Learn when to hire help, avoid burnout, and choose the right support based on revenue, systems, and capacity.
Stop guessing. We break down 2026 marketing consultant rates, from hourly fees to fractional CMO retainers. Plus: Learn the hidden "Mistake Tax" of hiring cheap, or a digital marketing consultant who doesn't work with businesses like yours.
Stop wasting money on the wrong choice. Use the 3 C's Framework (Capacity, Complexity, Control) to decide between marketing coach vs agency for your business.
Marketing chaos? Learn the 9 signs you need to hire a marketing consultant, costs and red flags to avoid.
Feeling stuck with a coach? Learn 7 signs it’s time to fire your marketing coach with professional exit scripts to reclaim your business.
There are so many marketing support options... which one is right for you? This guide explores marketing coaching vs. courses vs. DIY and uncovers the costs most business miss. Make the right choice for the highest ROI.
Time to put hustle culture in the rearview. Data shows slow marketing drives higher ROI. Learn to build capacity-aware marketing strategies that respect your energy and revenue.
