Learn why using low-cost Google Ads can not only help you grow in the short-term but also craft messaging that serves you long after your ad campaign ends.
One of the things that really BUGS ME 🐞 is that most people think search engine optimization (SEO) is taking a trip to NERD TOWN.
... maybe that's because I do SEO.
But here's the thing. Fundamentally, SEO is about messaging.
Yes, there are technical bits, but it's also about communicating the RIGHT things to YOUR people so you get found in search.
Wait... did I make SEO cool? 😎🤣
OK, OK, I'll settle down.
But if you want to start COOKIN' WITH GAS combine SEO with low-cost Google Ads to test your messaging.
Quick Case Study: Thunderpants USA
Celeste Sipes, owner of Thunderpants USA, shares this story when we teach together at Small Business Development Center sessions.
I love this story.
Thunderpants USA sells underwear and apparel online exclusively.
But in the early days, they went to many markets and pop-ups.
During an early period of growth, they used low-cost Google Ads to fine-tune their messaging to increase sales.
Now, I don't know all of the words they tested, but I do know what they landed on, and you can find it on darn near every single page of their website:
That's right:
Made in Oregon.
Organic Cotton.
Wedgie Proof.
That's what her folks want to see and hear, so it's on product pages, the home page, you name it.
Unexpected? ... maybe. ... but who wants a wedgie, anyway?
Here's the kicker.
They don't always run ads. They used a few tactical ads to figure out how to communicate better organically.
....And now they don't need to rely on them because of the ads.
See how that works?
If you're curious how ads can help you, sign up for our 2-hour Google Ads class with Warren Laine-Naida.
Grow Your Service Business with Google Ads: A Hands-on Guide
Designed for beginners with a focus on service-based businesses owned by women in Portland, Oregon. 2-hour session: an informative overview (Part 1) and a hands-on practical session (Part 2).
