The Lonely Road of the Solopreneur
Running a business on your own is rewarding. You call the shots. You wear all the hats… BUT it can also be incredibly lonely (you’re not imagining it).
A recent report found that 70% of entrepreneurs feel lonely throughout their journey. After 8-10 years in business, you might be deeply experienced in your craft, yet still struggling with marketing.
Perhaps you’ve spent late nights googling the latest marketing “hacks” or chasing every new social media trend, only to end up frustrated.
Many solopreneurs fall into one of two traps: either jumping on every hot trend (and burning countless hours and dollars) or doing nothing at all because they’re unsure where to start.
It’s no wonder: there’s way too much conflicting marketing advice out there, and no clear roadmap for what will actually work for your unique business way too much conflicting marketing advice out there, and no clear roadmap for what will actually work for your unique business. The result? You feel stuck, overwhelmed, and unsure how to prioritize your marketing efforts.
But here’s the good news: you don’t have to figure it all out by yourself. In fact, you shouldn’t have to. Even the most seasoned entrepreneurs benefit from support. After all, why slog through trial and error alone when you could fast-track your growth with a little help from friends and mentors?
Why You Need a Supportive Community
“Solopreneur” doesn’t have to mean alone.
Joining a community of like-minded business owners can shift you from spinning your wheels to gain traction. Being part of a supportive entrepreneurial or marketing community offers several key benefits:
- A Network of Allies: Instead of going it alone, you get access to a network of people with similar goals and challenges. The relationships you build can lead to joint ventures, client referrals, and partnerships that expand your audience beyond what you could reach solo. One obvious perk of tapping into a community is that it helps you get the word out about your business to new people. Who couldn’t use more word-of-mouth buzz and warm introductions?
- Real-Time Knowledge Sharing: Marketing trends and tech change fast. In a community, members actively exchange insights and tips on what’s working (and what isn’t) in real time. This collaborative learning means you stay on top of important trends without having to scour the internet for hours. You’ll hear about the latest algorithm changes, tools, or strategies from peers who’ve tested them, helping you avoid common pitfalls and focus on tactics that truly work.
- Guidance and Mentorship: A good community serves as a built-in panel of advisors. Have a question or facing a challenge? Chances are someone in the group has been there before. You can tap into experienced members’ guidance and even find mentorship, accelerating your learning curve. Instead of making every mistake yourself, you can learn from others’ experiences. It’s like having a team of coaches on call, giving you feedback on your website copy or cheering you on as you launch a new service.
- Accountability and Motivation: Let’s be honest, when you’re your own boss, it’s easy for marketing tasks to slide to “tomorrow.” A community adds gentle accountability to keep you moving. When you publicly share your goals or progress with a group, you’re more likely to follow through. Regular check-ins or co-working sessions with peers can push you to actually send that newsletter or finally finish that landing page. Plus, celebrating wins (even small ones) together boosts your morale. You get a confidence lift from knowing others have your back and genuinely want to see you succeed.
- Visibility and Growth Opportunities: Plugging into a community can even help you get noticed in your industry. Members often promote each other, collaborate on webinars or podcasts, and invite each other to speak at events. This increased visibility is essential for developing your brand and attracting new clients. Being active in a supportive group can organically grow your audience and lead to more business, without you having to hustle alone for every single eyeball or lead.
A team mentality beats the lone-wolf approach. With a supportive group, you have a place to turn for answers, ideas, and encouragement when things get tough (and TBH things do get tough sometimes).
You’re still in control of your business, but you’ve got a safety net: a brain trust of peers and experts to catch you when you stumble and propel you forward faster than you could manage on your own.
Meet Your Built-In Marketing Team: The Strategic Marketing Membership
If reading about the power of community has you thinking, “Yes, I need that!”, let me introduce you to one community in particular that could be the perfect fit.
The Women Conquer Business Strategic Marketing Membership was created for solopreneurs exactly like you: women running established businesses who are done with marketing guesswork and ready for results.
We solve the biggest marketing problems experienced solopreneurs face:
- Confusion about what marketing will work for them
- Overwhelm from piecemeal advice; and
- Inconsistency because of lack of strategy.
Sound familiar? The Strategic Marketing Membership is essentially your built-in marketing team and toolkit, all in one.
It aligns your marketing with your broader business goals, so you’re not just doing “more marketing” (you’re doing the right marketing). No more throwing spaghetti at the wall and hoping something sticks. We’ll guide you through creating a strategy that makes your efforts count.
Here’s what you can expect inside the Strategic Marketing Membership:
- Weekly Live Coaching & Trend Spotting: Never worry about falling behind on the latest marketing developments. Each week, you can join live coaching calls to learn about proven marketing tactics and emerging trends that actually matter to your business. Rather than chasing every shiny object, you’ll focus on what works, guided by an expert with 20+ years of experience. Have a burning question about SEO or need feedback on your social media strategy? Just hop on a call and get answers on the spot.
- On-Demand Training & Templates: As a member, you get access to a rich library of on-demand classes, frameworks, and templates covering all aspects of marketing. From step-by-step strategy guides to ready-made email templates and checklists, the membership provides plug-and-play resources to save you time and help you implement what you learn faster. It’s like having a full marketing playbook at your fingertips 24/7 (so you can stay productive without spending hours reinventing the wheel).
- Expert Guidance & Feedback: Stuck on a marketing conundrum? You’ll have direct access to an expert network, including Jen McFarland (the founder and marketing strategist behind Women Conquer Business) and other seasoned professionals, for guidance. They will help you understand how your marketing relates to your business goals, and you don't have to do it by yourself. It’s reassuring to know that anytime you need advice, you can turn to people who’ve seen it all and get feedback tailored to your situation.
- Collaborative Community of Peers: Perhaps one of the biggest perks is the peer community you’ll join. The membership isn’t just courses and coaching in a vacuum; it’s a group of ambitious, supportive women entrepreneurs who genuinely care about each other’s success. Through a private forum and group interactions, you can brainstorm ideas, swap experiences, and hold each other accountable. This kind of collaboration and accountability is often missing when you’re working alone, but here it’s baked into the experience. You’ll quickly realize that your struggles aren’t yours alone: other members are right there with you, ready to help you troubleshoot a challenge or celebrate your wins.
These benefits work in harmony to give you what feels like a marketing team by your side, even though you’re technically a “team of one.”
Instead of feeling lost or overwhelmed, you’ll have clarity and confidence in your marketing plan.
The Strategic Marketing Membership helps you grow your audience and turn those followers into happy clients, all within a supportive, fun environment.
You’re Joining a Team, Not a Program
Perhaps the most important thing to know is that when you join a community like the Strategic Marketing Membership, you’re not just buying a program: you’re joining a team. It’s a team that genuinely cares about your growth.
The atmosphere inside is intentionally inclusive, friendly, and judgment-free. No question is “dumb,” and no win is too small to celebrate.
You’ll find yourself surrounded by like-minded women entrepreneurs who get what you’re going through and are ready to lift you up. That mix of heartfelt support and practical advice is powerful. It builds your confidence as much as your skill set.
And remember, it’s not just our community that can offer this. There are many entrepreneur and marketing communities out there (online forums, local business groups, mastermind circles) where solopreneurs can find their group. The key is to find a group aligned with your values and goals, where you feel comfortable showing up as your real self.
Whether you join the Strategic Marketing Membership or another community of peers, consider it an investment in your business’s future, not just another expense. By pooling knowledge, support, and resources with others, you create a driving force for progress that’s hard to achieve alone.
So, if you’ve been acting as the lone ranger of your business, maybe it’s time to hang up the “solo hero” cape (at least for a little while) and let a team support you. You’ve already accomplished so much on your own.
Imagine how much faster and farther you could go with a community of experts and cheerleaders at your side. You might be a solopreneur, but you never have to be alone.
Remember: “If you want to go fast, go alone. If you want to go far, go together.”
By joining a team that supports your growth, you’re setting yourself up not just for more clients or a bigger audience, but for a more enjoyable and sustainable entrepreneurial journey. After all, business is better (and more fun) together.
You truly don’t have to do it alone.