The Art (and Science) of Social Selling
Social selling is the process of developing relationships as part of the sales process. Learn the good (and bad) ways this plays out IRL.
3 min read
Jen McFarland, MPA
Jen McFarland is a marketing strategist with 25+ years in SEO, content, and leadership. Based in Portland, OR, she helps purpose-driven businesses grow ethically across the US.
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Create Video Script Templates to Boost Content Quality
Creating a video script template helps you create a plan and stick to it, while also keeping you focused on your point. Here's how to create one.
41 min read
Long Weekend, Short & Sweet Newsletter
Tone down your marketing after a tragedy, leveraging LinkedIn, how to get comfortable on camera, and more.
2 min read
How to Get More Comfortable on Camera
Video content can be the most powerful way to connect with your audience. But only when you’re comfortable on camera. This episode is all about getting you grounded and ready to film.
39 min read
DIY Video Home Recording Studio Setup: Essentials to Get Started
Get your DIY video home recording studio setup up and running, including options for a bare-bones budget, and the first upgrades to consider.
44 min read
When Marketing 'Problems' are Procrastination in Disguise
Legit Issues vs. Stalling Tactics
3 min read
Pump Up Your Email Marketing Open Rate over 50%
Here's how to boost your open rate, so more people benefit from your expertise and offers.
4 min read
Content Marketing Supports Your Business Goals
If you’re curious about content marketing, or specifically how content marketing supports your business goals, you’re in the right place.
2 min read
Undeniable Power of Comments
This week's newsletter is a quick guide to attracting more attention with social comments. AKA why being social on social media works.
4 min read
Content Marketing 101: the Art of Stopping the Scroll
Content marketing is one of the few things that can help a small business build a loyal following and generate leads. This episode covers the basics, including content marketing 101.
37 min read
Your Best Social Media Platform in 3 Steps
This 3-step formula will also help you find the best social media platform for your business.
3 min read
Marketing Campaign Ideas That Help You Get Traction
Learn marketing campaign ideas that actually work so you can reach your goals.
31 min read