Jen McFarland is a marketing strategist with 25+ years in SEO, content, and leadership. Based in Portland, OR, she helps purpose-driven businesses grow ethically across the US.
You remember it. I know you do. The big dress, the beautiful hair, the hopeless romanticism — high school prom. During the months leading up to it, your entire life revolved
Strategies and tactics go together like peanut butter and jelly. Together, they are ALWAYS the engine behind rapid business growth.
Being authentic only works if it's genuine.
Website not working for your business? Tired of broken links and inefficiencies? Did you get some important customer feedback? Regardless of the reason, you’ve decided to overhaul your website.
It’s more important for your customers to love your website than it is for you to love it. That's why you must have a customer-centric website.
Your website is the cornerstone of your business. Looking at website ownership details ensures you’re protecting your investment. As a small business owner, you cannot do your job alone.
Hiring a web developer is one of the most important decisions you will make for your business. Hence you must properly know the correct questions to ask a web developer
When you need web work, people talk about web designers and developers interchangeably. Same thing, right? Nope. Learn the important differences. OK. Wait. Don’t freak out. We’ll talk
Knowing the importance of gratitude in leadership makes us all better.
Learn why using productivity apps can make email easy to manage and track the email that’s most important to your business. This is a follow-up to 3 Ways to
Your website is a roadmap, not a scavenger hunt. A strong call to action guides customers to take the next step.
The importance of password security can't be understated because it's the fastest way to lose trust and go out of business. Here's what to do.
