I love doing local SEO.
And since I love doing SEO, I have a handful of tools I use over and over again. They have become part of my SEO habit, and I recommend them to anyone and everyone.
Here are my 3 favorite non-technical small business SEO tools:
ChatGPT (free+): If it seems like everyone is talking about AI writing tools and ChatGPT, it's because they are. Yes, you can use it for straight-up writing (the results are dull, IMHO). Instead, ask it specific questions about your target audience's pain points, industry trends, or common customer questions (then update your website and Google Business Profile with your answers).
Google Business Profile (free): Controversial choice? It shouldn't be. Although Google faces headwinds (lawsuits, Bing's chat search, etc.) it doesn't change the fact that Google gives small businesses a free space to describe their business products and services, provide photos, create FAQs, collect reviews, and post events and specials. A current, customer-facing Google Business Profile can increase leads by 5%. Take advantage of it.
Google Search Console (free): Yes, you still need Google Analytics (I prefer Plausible), but for EASY answers to things like "what keywords are people using to find my website?" Google Search Console is where it's at. It's also where you submit your XML sitemap to Google. There are also many technical reasons to love Google Search Console, but I'll save that for another time.
If you use these tools, let me know what you think!
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