I love doing local SEO.
And since I love doing SEO, I have a handful of tools I use over and over again. They have become part of my SEO habit, and I recommend them to anyone and everyone.
Find Keywords for Your Business
Long-tail keywords are great for small businesses because they’re easier to rank for, and focused on conversions. I created this AI prompt to help you find keywords based on your topic or service. Give it a try below:
Here are my 3 favorite non-technical small business SEO tools:
ChatGPT (free+): If it seems like everyone is talking about AI writing tools and ChatGPT, it’s because they are. Yes, you can use it for straight-up writing (the results are dull, IMHO). Instead, ask it specific questions about your target audience’s pain points, industry trends, or common customer questions (then update your website and Google Business Profile with your answers).
Google Business Profile (free): Controversial choice? It shouldn’t be. Although Google faces headwinds (lawsuits, Bing’s chat search, etc.) it doesn’t change the fact that Google gives small businesses a free space to describe their business products and services, provide photos, create FAQs, collect reviews, and post events and specials. A current, customer-facing Google Business Profile can increase leads by 5%. Take advantage of it.
Google Search Console (free): Yes, you still need Google Analytics (I prefer Plausible), but for EASY answers to things like “what keywords are people using to find my website?” Google Search Console is where it’s at. It’s also where you submit your XML sitemap to Google. There are also many technical reasons to love Google Search Console, but I’ll save that for another time.
(I also love Mangools (simple keyword research), SEO Minion (free plugin to check broken links), and Surfer’s AI Article Outline Generator)
If you use these tools, let me know what you think!
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If you’re a service business owner who’d rather spend time serving clients than optimizing Google listings, that’s exactly what local SEO services are for. We handle the technical work — you get found by the right people in your area.
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10 things you can fix this week to start showing up in local search. Google Business Profile, schema markup, citations... all in one page.
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