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The Eternal Reluctance to Make Social Media Easier on Yourself

Why you need to make social media scheduling a priority for your business (and your sanity). Here's a simple recipe to get you started.

I wish my clients looked this happy stress-posting last-minute promos. They don't. Neither do you.
I wish my clients looked this happy stress-posting last-minute promos. They don't. Neither do you.

A couple of weeks ago, I had the pleasure of conducting a marketing training for about 35 restaurant owners from the Oregon coast and the Columbia River Gorge — two highly touristed areas in Oregon.

These folks were business veterans, not newbies.

I asked one of my favorite questions: raise your hand if you use a social media scheduler (e.g., Social Bee, Later, Buffer, Meta) to post to social media?

Three hands raised.


Then, I asked: raise your hand if you forgot to post a special to social media, and race to your phone to quickly post something….

Everyone raised their hand.

I then went on to explain the benefits of planning and scheduling your social media posts.

What you need and what you do for social media scheduling success.
Make the time. You'll thank me later.

It’s a simple recipe:

  • Set aside time once a month.
  • Plan and create social media posts.
  • Schedule.
  • Spend 15 minutes twice a day engaging with your community, and replying to comments.

Planning isn’t sexy. But your sanity is.

I get it, there was a ton of bluster a few years ago that scheduling posts resulted in less organic reach.

Yes, anecdotally, you might increase your reach if you schedule inside the platform (i.e., Meta (FB + Instagram), LinkedInTikTok), BUT getting it done consistently is more important.

Because ... I’ve got news for you. Organic social media reach is abysmal either way.

Save yourself the headache (and stress) — plan and schedule your social media posts because you have better things to do.

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Business is hard. Marketing doesn’t have to be.

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