You've Outgrown Generic Advice. You Need Custom Strategy.
You're not a beginner.
You've been in business 5-10 years.
You've tried the courses, joined the communities, and followed the templates.
But here's where you're stuck:
- You're at a major transition point (scaling, pivoting, launching something new) and generic advice doesn't fit your specific situation
- You're juggling real-life complexity (family caregiving, financial stress, burnout) and need strategy that respects your actual bandwidth
- You've got technical marketing challenges (funnel optimization, SEO strategy, tech stack integration) that require expert guidance
- You need accountability from someone who actually understands the multidimensional reality of running a business while managing everything else
The Membership gives you community and monthly guidance. But when you're facing high-stakes decisions, complex challenges, or major transitions, you need 1-on-1 strategic partnership.
What a Strategic Partnership Actually Looks Like
Imagine having an expert in your corner who:
- Understands your specific situation: Not generic templates, but custom strategy for your business, your market, your reality
- Calls you out when you're stuck in analysis paralysis: You need someone who will push you past the fear and perfectionism
- Holds you accountable to execution: No more brilliant plans that sit in Google Docs collecting dust
- Anticipates problems before they derail you: 25+ years of experience means I've seen what's around the corner
- Respects your complexity: Family obligations, financial stress, ADHD/neurodivergence, burnout—strategy that works WITH your life, not against it
This isn't "check-in calls." This is a deep strategic partnership for business owners who are serious about growth.
Real Marketing Expertise (Not Generic Business Coaching)
I'm Jen McFarland, featured in the international documentary "Click the Link Below" for honest, no-BS marketing expertise.
With 25+ years of marketing experience across corporate, nonprofit, and public sectors, and after coaching hundreds of women entrepreneurs through Prosper Portland, Xcelerate Women, and my practice, I've built a coaching methodology that's:
- Highly directive: I tell you what I see and what needs to change
- Results-focused: We're here to drive revenue and growth, not just "feel good" about marketing
- Reality-based: Strategy that accounts for your actual life: caregiving, financial stress, ADHD, burnout
I'm not here to be your cheerleader. I'm here to be your strategic partner, pushing you to the next level.
Is Strategic Marketing Coaching Right for You?
This is for you if:
✓ You're at a major business transition (scaling, pivoting, launching something new)
✓ You need a custom strategy for complex marketing challenges (not generic templates)
✓ You're ready to invest in 1-on-1 strategic partnership with expert accountability
✓ You've tried courses and communities but need personalized, hands-on guidance
✓ You're facing high-stakes decisions and can't afford to guess wrong
✓ You need someone who will push you past fear, perfectionism, and analysis paralysis
This is NOT for you if:
✗ You're just starting out and need foundational marketing guidance (try the Membership first)
✗ You're not ready to commit a minimum of 3 months to a strategic partnership
✗ You want a cheerleader who will validate every decision (I'm directive and will challenge you)
✗ You're not ready to invest $400-650/month in your business growth
Two Coaching Options: Choose Your Intensity
Option 1: Intensive Strategic Coaching
Two 60-minute Zoom coaching sessions per month
Email + messaging support between sessions
$647/month (3-month minimum)
Best for:
- Business owners in major transition (scaling, pivoting, launching)
- Complex marketing challenges requiring frequent strategic input
- Need for regular accountability and hands-on implementation support
- High-stakes decisions where you can't afford to guess wrong
What you get:
- Custom marketing strategy tailored to your specific business, market, and reality
- Twice-monthly deep-dive strategy sessions (not surface-level check-ins)
- Ongoing support between sessions via email/messaging
- Accountability for execution (no more plans that sit unused)
- Expert guidance on SEO, content strategy, funnel optimization, tech integration
- Strategic partner who expects problems and keeps you moving forward
Option 2: Strategic Check-Ins
One 60-minute Zoom coaching session per month
Email + messaging support between sessions
$397/month (3-month minimum)
Best for:
- Business owners who need expert strategic guidance but not intensive support
- Established businesses with solid foundation, just need expert input on direction
- Entrepreneurs who execute well independently but need monthly accountability
- Budget-conscious business owners who want 1-on-1 support without a premium investment
What you get:
- Monthly strategic check-in and problem-solving session
- Expert guidance on your biggest marketing challenge that month
- Support between sessions via email/messaging
- Accountability for monthly priorities
- Strategic direction without intensive hand-holding
What You'll Get from Strategic Marketing Coaching:
The Results You Can Expect
✓ Clear, Custom Marketing Strategy
No more throwing spaghetti at the wall. We'll create a plan that makes sense for your specific business, market, and reality.
✓ Expert Marketing Guidance
SEO, content marketing, funnel optimization, tech stack decisions, local visibility—I've got 25+ years of experience to guide you through it all.
✓ Accountability That Actually Works
You don't have to do this alone. I'll push you past fear, perfectionism, and analysis paralysis—and hold you accountable to execution.
✓ Confidence in Your Decisions
Stop second-guessing every marketing choice. You'll know what to do, why you're doing it, and how it fits your bigger goals.
✓ Strategic Partnership for Growth
This isn't "check-in calls." This is deep strategic partnership with someone who has your back and will challenge you to level up.
Not Sure If You Need Coaching or Membership?
Here's how to decide:
Start with the Membership if:
- You're looking for consistent monthly guidance and community support
- You need a foundational marketing strategy and frameworks
- You want peer support from women who get the juggling act
- You're budget-conscious and want expert guidance without a premium 1-on-1 investment
Upgrade to Coaching if:
- You're at a major business crossroads (scaling, pivoting, launching)
- You need a custom strategy for complex, high-stakes challenges
- You want hands-on accountability and expert strategic partnership
- You've outgrown group coaching and need personalized, intensive support
Schedule Your Coaching Consult →
The Full Journey:
Most successful clients follow this path:
Step 1: Join the Membership for foundational strategy, monthly live sessions, and community support
Step 2: Upgrade to Coaching when facing major transitions, scaling challenges, or complex marketing decisions that require personalized guidance
Step 3: Return to Membership after intensive coaching period to maintain momentum with community support
This gives you flexibility to scale support up or down based on your current business needs, without losing strategic continuity.
Marketing Finally Makes Sense
Marketing isn't my thing. I've had lots of people try to explain it to me, but Jen is the first one to explain it in a way that actually makes sense (it even sounds kind of fun!) and she never makes me feel like a dumb sh*t for not understanding things. Thanks Jen!— Marilee Bramhall, Iola Wines
Alignment and Results
After working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product. And look pure brass tacks. I was averaging the third page of Google consistently before Jen's mentorship. You better believe I'm on that first page now.— Eliana Mendez, Human Centric Media
Upleveled My Business
Jen not only helped me get clear on my vision, but she also helped me take my business to the next level. She is so incredibly resourceful and found tools that were the perfect fit for my business.— Allison Kinnear, Life Coach
High-Quality Support and Expertise
In addition to expertise, Jen brings connections and referrals from her community to get you high-quality support with all aspects of your marketing. The smart thing to do is to have Jen advise you and be on your team. I highly recommend her.— Sunil Bhaskaran, Global Small Business School
Jen McFarland: Strategic Partner
With over 25 years of experience in marketing, operations, and digital strategy, I help women entrepreneurs cut through the noise and build businesses that thrive.
Featured in the international documentary "Click the Link Below" for honest, no-BS marketing expertise.
I don't believe in hype or gimmicks, just smart, strategic marketing that works. Whether you need help with SEO, content strategy, website optimization, funnel design, or just figuring out where to focus, I'm here to make marketing simpler, more strategic, and more sustainable.
My coaching style is:
- Honest: I tell you what I see and what needs to change
- Results-focused: We're here to drive revenue and growth
- Reality-based: Strategy that respects your actual life complexity
- Challenging: I'll push you past fear, perfectionism, and analysis paralysis
I'm not here to validate every decision. I'm here to be your strategic partner, pushing you to the next level.
Ready for a Strategic Partnership?
If you're at a major business crossroads, facing complex marketing challenges, or ready to scale beyond what you can manage alone, strategic coaching gives you the expert guidance and accountability you need.
This is deep strategic partnership for business owners who are serious about growth.
Starting at $397/month (3-month minimum)
→ Schedule Your Free Consult
Not sure if Coaching or Membership is right for you?
→ Book a clarity call to talk through your situation and find the best fit.