Show up when local clients search for your services
For coaches, consultants, and holistic practitioners who serve specific geographic areas.
If you're tired of relying on referrals and social media hustle to find clients (and ready for steady local traffic from people actively searching for what you offer) this is where you start.
Most clients use this to build their local visibility foundation, then join the Membership or Coaching for ongoing marketing strategy and support.
Starting at $1,500
→ Schedule Your Free Consult
You're Great at What You Do (But Invisible When Your Clients Search)
Picture this: A potential client in your city types "holistic health coach near me" or "business consultant in Portland" into Google.
Your competitor shows up in the map pack with 47 reviews and a complete Google Business Profile. You? Nowhere to be found... even though you've been in business longer and have better results.
You're not failing. You're just invisible to the people actively searching for your services.
You've posted on social media.
You've asked clients to leave reviews.
You've even tried to figure out SEO on your own with YouTube tutorials and free tools.
But here's the truth: Most professional services business owners are stuck here. Not because their work isn't valuable, but because they don't have the right strategy to show up where local clients are actually searching.
And most SEO advice is either:
- Built for e-commerce and national brands (not local service providers)
- Overwhelmingly technical and expensive (think $5K/month agency retainers)
- Generic "tips" that don't generate results
- Not current: local search now includes AI visibility
What if local clients could find you without you having to rely on referrals or constant social media posting?
She Knows Her Stuff
So grateful to have found Jen! She knows her stuff and has been so fun to work. She is doing such a great job for us and, of course, we love her unwavering positive energy and enthusiasm! Thank you Jen!— Michelle Upton, Catalina Compass
Imagine Showing Up First When Local Clients Search
You get a notification (not spam!) but a new inquiry from someone who found you on Google (or ChatGPT!) and wants to book a consultation.
They saw your Google Business Profile, read your reviews, checked your website, and decided you're the right fit (all before reaching out).
No cold outreach.
No social media algorithm games.
Just people who are actively looking for what you offer, finding you first.
- You show up in the Google Map Pack, Google AI Mode, or ChatGPT when someone searches "life coach near me" or "marketing consultant in [your city]"
- Your Google Business Profile is complete, optimized, and actually drives inquiries (not just collecting dust)
- Your website speaks clearly to both search engines and real people, so you rank higher AND convert better
- You get steady local traffic without having to post on Instagram every day
Visibility becomes reliable. And your calendar fills without constant hustle.
Real Marketing Expertise (Not Generic SEO Tips)
I'm Jen McFarland, featured in the international documentary "Click the Link Below" for honest, no-BS marketing expertise.
With 25+ years of marketing experience, I've helped hundreds of business owners get found locally through strategic SEO that actually works.
This isn't about gaming the system or chasing algorithms. It's about making sure that the people actively searching for your services can actually find you.
You Don't Need to Be Everywhere... Just Where Your Clients Are Searching
Most business owners think they need to be on every social platform, posting every day, running ads constantly, and hoping something sticks.
But here's what I've learned after working with hundreds of service-based businesses:
Local SEO is the most underutilized, highest-ROI marketing channel for coaches, consultants, and practitioners. Because:
- People are actively searching for what you offer (high intent)
- Local competition is usually weak (easy wins if you know what to do)
- Once optimized, it works 24/7 without constant content creation
The problem? Most service providers either:
- Don't know how to optimize for local search
- Think it's too technical or expensive
- Started once and gave up when they didn't see instant results
The solution isn't more social media posts or bigger ad budgets. It's a strategic local SEO foundation that makes you visible where it matters most.
Key to Our Online Success
Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market - and it made all the difference. Because of her work, our organic search referral numbers climbed. As we know, more is not better — that's why we're thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always responded to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!— Jeri Alcock, Rose City Philanthropy
Our Local SEO Process
1. Discovery Call
We discuss your service area, target clients, and current local visibility. I'll assess your Google Business Profile and website to identify quick wins and gaps.
2. Google Business Profile Optimization
Most businesses fill this out once and forget it. But done right, your Google Business Profile becomes a magnet for nearby searchers.
We rewrite your description, organize your services, optimize every field, and set up systems for review generation, so people not only find you, they trust what they see.
Before: You're buried beneath less qualified competitors who just optimized better
After: You rank higher in local map pack, get more clicks, and collect more reviews organically
3. Local Website SEO Updates
We update your homepage, services pages, and keywords in ways that feel natural (not robotic). Because SEO doesn't mean clutter—it means customer-focused clarity.
These edits signal to Google exactly what you offer and where, so you show up for relevant local searches.
Before: Your beautifully designed site disappears beyond page 5
After: You steadily climb in rankings, and visitors stay longer, click more, and reach out
4. Schema Markup Implementation
Schema is the structured data that tells Google who you are, what you do, and where you serve.
Most web designers skip this because they don't know it exists. We add the behind-the-scenes code that gives your website an edge.
Before: You're treated like every other weakly structured site
After: You're favored in knowledge panels, snippets, and local profiles—no extra work, just a behind-the-scenes boost
5. Review Generation Strategy
We'll set up a simple system for requesting and managing reviews so your Google Business Profile builds trust and social proof.
6. Choose Your Path Forward
Most clients use Local SEO to build their visibility foundation, then join the Membership (for ongoing marketing strategy and community support) or Coaching (for 1-on-1 strategic guidance across all marketing channels).
Because here's the truth: Local SEO gets you found. But you need ongoing marketing strategy to convert those leads into clients, and build a sustainable business.
What You Get:
What's Included in Local SEO Services
✓ Complete Google Business Profile Optimization
- Rewritten description optimized for local search
- Service listings organized and keyword-optimized
- Category optimization for maximum visibility
- Photos, posts, and Q&A setup
- Review generation strategy
✓ Local Website SEO Updates
- Homepage and services page optimization
- Local keyword integration (city/region-specific)
- Meta titles and descriptions rewritten
- Internal linking structure improvement
- Location-specific content recommendations
✓ Schema Markup Implementation
- LocalBusiness schema added to website
- Service area schema for geographic targeting
- Review schema to display star ratings in search results
- Organization schema for brand visibility
✓ Review Generation System
- Simple process for requesting reviews from happy clients
- Template emails/messages for review requests
- Strategy for responding to reviews (positive and negative)
Get Found Locally (Then Build a Complete Marketing Strategy)
Here's what most clients do:
Step 1: Get Your Local SEO Foundation (Starting at $1,500)
Book your free consult. We'll optimize your Google Business Profile, website, and schema so local clients can actually find you.
Step 2: Join Ongoing Marketing Support
Choose your path forward:
→ Strategic Marketing Membership - Monthly live sessions, on-demand training, and peer support from women who actually get it. Perfect for solopreneurs who need consistent marketing guidance beyond just local SEO.
Explore the Membership →
→ Strategic Marketing Coaching - 1-on-1 personalized support, accountability, and expert guidance for building a complete marketing strategy. Perfect for business owners who need deep strategic partnership across all channels.
Learn About Coaching →
Why this works: Local SEO gets you found by people actively searching for your services. The Membership or Coaching helps you build a complete marketing strategy to convert those leads and grow sustainably.
Stop Relying on Referrals and Social Media Hustle Alone
If you're tired of being invisible when local clients search for your services—and ready for steady traffic from people who are actively looking for what you offer—this is your moment.
Local SEO is the most underutilized, highest-ROI marketing channel for service-based business owners. And once optimized, it works 24/7 without constant content creation.
Whether you're a coach, consultant, or holistic practitioner serving a specific geographic area, this gives you the local visibility foundation you need—then we'll support you in building a complete marketing strategy.
Your expertise deserves to be found. Let's make it happen.
Starting at $1,500
→ Schedule Your Free Consult
Not sure if this is right for you?
→ Book a clarity call to talk through your situation first.