Wondering how to create your first marketing campaign to promote your business?
You’re no stranger to marketing. Between scrolling through your timeline, listening to the radio, or driving past a billboard, you are bound to see a marketing campaign at work. But experiencing marketing is different than creating a campaign.
If you’re ready to create your first marketing campaign, you’re in the right place! Keep reading to learn how.
Your First Marketing Campaign Must Have a Specific Goal
Creating a specific end goal can make planning your marketing strategy much easier. Rather than making your goal something vague like “get more engagement”, try to give yourself hard numbers as a goal.
For example, say that one of your end goals is to get 50 new followers on Instagram. Since your goal is specifically focused on Instagram, you can focus on that platform for the best results.
Create an Overall Marketing Budget
After creating an end goal, you’ll want to determine how much it’ll cost you to get there. This is just an estimate of the entire total, not the specifics.
If you plan on advertising on multiple platforms, you may want to create a sub-budget for each. This will keep you from overspending on a platform that does not align with your end goal.
Our Marketing Tools audio and video courses discuss this in more detail.
Be Clear About Your Target Audience …
After setting your end goal and budgetary limits, it’s time to dive into your audience. Understanding the specific needs of your audience will keep you from overspending on things that don’t matter to them.
When identifying your audience, take these factors into consideration:
- Education Level
You can use these to specify the content within your marketing campaign plan, which we’ll talk about later.
… Then Choose The Channels Where Your Audience Hangs Out
After narrowing down your target audience, you’ll want to see where they spend their time online (e.g., social media, email marketing, paid search, etc.). These are called marketing channels.
If you are marketing towards a younger audience, you’ll want to focus on social media. In contrast, older customers may prefer direct mail or in-person events.
Establish A Consistent Cadence with a Content Calendar
Once you’ve decided on a platform, it’s time to create content! Content marketing is where creativity really comes in. After spending some time on each platform, you will understand what types of content work best on each one.
For example, say you are focusing on advertising to Millenials on Instagram. Short videos (called Reels on IG) and eye-catching photos do best on this platform. Knowing this, you can work with your team to create reels and photos that capture your brand.
Once you’ve created the content, you can use a scheduling website like Hootsuite to schedule your posts.
Stay Abreast of Current Industry Trends
Creating content is never truly done. Sure, you may have created your content calendar, but what about those new trends that pop up overnight?
It is important to stay current on trends when creating a digital marketing campaign, as these can bring in a lot of engagement. If you see something trending, hop on it!
Schedule Time To Engage With Your Followers
The game isn’t over after you click “post”.
Engaging with your followers after posting is a must. Whether through comments, messages, or both, engagement can boost your posts and get them in front of more customers.
Good Planning is Key
Content marketing is one of the most effective ways to grow your business. By creating amazing content that engages and entertains your audience, you can attract new customers and keep them returning for more.
These three ideas are a great place to start, but there are many other ways to create engaging content.