Marketing Support for Women Solopreneurs Who've Already Tried Everything

Jen is our resident Marketing & Tech Expert in my membership, and the members absolutely love her. Not only does she have such a great presenting style (warm, laid back, and funny) she is incredibly thorough in what she presents.

It takes a genuine expert to break down marketing for business owners and answer questions on the fly. Even with my tech and marketing background, I learn from her all the time and appreciate that she stays so current in her field.

Initially, I hired Jen to rebrand my website and improve my marketing, and I loved working with her so much that I persuaded her to become the CMO for The Easily Distracted Entrepreneur.

So many people claim to be marketing experts, but Jen has the credentials and expertise to back it up. I cannot recommend her enough.

Our fundraising consulting firm in St. Louis, which empowers nonprofits to achieve their missions and dreams, engaged Jen and her team. We wanted to generate more qualified leads, make our services crystal clear to potential nonprofit clients, make our website more easily searchable and aligned, and get higher visibility on searches. Jen guided us and made it easy, rewriting copy, getting our Google business profile updated and more effective, creating a "Contact Us" form which asked potential clients to describe their challenges and where they needed consulting help. We began to see an uptick in inquiries and activity, and have converted several inquiries to active clients.

The WCB Membership has helped me think big picture for my marketing, with the confidence that I am following an actual strategy and not just spinning my wheels. The techniques I've learned from Jen have saved me precious time and grown my audience. As a solopreneur, it can be easy to lose perspective on my efforts. Jen and the other amazing members help me keep it real and keep it going. An important part of my work week!

Jen has been the key to our online success. She took the time to understand our business, clients, services, and position in the market - and it made all the difference. As a direct result of her work, our organic search referral numbers climbed. As we know, more is not necessarily better - that's why we were thrilled at the dramatic increase in the percentage of qualified referrals. Jen has always been responsive to our needs. We see her as a trusted advisor and adjunct member of our team. Beyond that, she is fun to work with!

I found Jen's mentorship in a pivotal time for my career. Her guidance not only made me a more technically and strategically-sound entrepreneur, but she helped me do this without abandoning who I am, or why I apply my craft. In fact, after working with Jen, my business feels more aligned with my values than ever before, and my inbox is full of wonderful, like-minded individuals who value my artistic product. And look, pure brass tax -- I was averaging the third page of Google, consistently, before Jen's mentorship. You better believe I'm on that first page now, and rising 😉

I honestly believe we would not be in this exciting growth moment without your support. Your input, permission slips, and feedback was imperative to the continued growth of our business. It gave me space for creativity and structure that led towards greater confidence in myself and business as well as a steady platform to stand on in merger negotiations. 

WCB is one of the best groups I have ever been a part of, Jen provides so much information for business owners about marketing.

I was never sure where to begin with my marketing plan and was always getting so many mixed messages about what I needed to do. Jen helped me understand that there are many ways to do marketing and find the best way for me.

During the meetings she has a unique way of explaining the topics using humor and real world examples and there are so many courses that I can always find information for any topic I am looking for.

I look forward to the WCB meetings each week!

Jen McFarland is the best combination I have seen since 1991, of high-level marketing operations guidance involving leadership, empathy, knowledge-prowess, and connections. Rather than show you a rigid schedule fit with a rigidly assigned strategy and set of tactics, she listens keenly and with empathy to your needs and situation before giving sound and stress-reducing advice. I highly recommend her.

Jen McFarland of Women Conquer Business is an invaluable resource for all things digital marketing. I've had the pleasure of collaborating with her on joint client projects and have been consistently impressed by her well-researched, practical advice—whether it’s identifying the best tools to invest in (and which to avoid) or maximizing the value of marketing platforms without overspending. Jen's generosity shines through in her tips, tricks, and insights, which she readily shares through her website and podcast. If you're looking to sharpen your digital marketing edge, I wholeheartedly recommend Jen McFarland.

Marketing isn't my thing. I've had lots of people try to explain it to me, but Jen is the first one to explain it in a way that actually makes sense (it even sounds kind of fun!) and she never makes me feel like a dumb sh*t for not understanding things. Thanks Jen!