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10 Marketing KPIs for Small Businesses

These metrics help you measure performance, improve strategies, and focus on what drives revenue. Here's a quick overview of what you'll learn:

• Website Visitors: Track total traffic, unique visitors, and traffic sources.
• Sales Conversion Rate: Measure how many visitors turn into paying customers.
• Customer Acquisition Cost (CAC): Understand how much it costs to gain a new customer.
• Customer Lifetime Value (CLV): Calculate the total revenue a customer brings over time.
• Marketing ROI: Compare revenue generated to marketing expenses.
• Email Campaign Performance: Analyze open rates, click-through rates, and conversions.
• Social Media Results: Monitor engagement, reach, and follower growth.
• Google Search Position: Improve SEO to rank higher and attract more traffic.
• New Lead Numbers: Track how many potential customers your efforts are bringing in.
• Customer Retention Rate: Focus on keeping existing customers for long-term growth.

Hold Up: What's a Key Performance Indicator (KPI)?

Before we talk

Meta titles and descriptions are essential for improving your website's visibility and attracting clicks in search results. In 2025, optimizing these elements is more important than ever due to advancements in AI and semantic search. Here's what you need to know:

• Meta Titles: Directly impact rankings. Place primary keywords at the start, keep them concise (50-60 characters for desktop), and use action words to boost engagement.
• Meta Descriptions: Focus on addressing user intent, highlight value, and stay within 140–160 characters. Google rewrites 60–70% of them, so ensure clarity and relevance.
• Trends in 2025:
  • Use conversational, intent-focused language.
  • Optimize for mobile users (shorter metadata).
  • Leverage schema markup for better visibility.

Not sure what we're talking about? Meta titles and descriptions are displayed as search engine results. Below, is a search query for "body movement and performance" and Google displays the page title (circled below) and description to help potential

I've used a TON of social media scheduling tools. If you go to my Fave Tools page, you'll see Social Bee, Lately, and a few others. When our needs changed, I had to adapt.

Recently, we started engaging more on Instagram. Although I'd love to avoid a 'link in bio' that differs from going to the mothership (that's what I call my website, dorky, huh?) when you're telling people to go to blogs and membership sites and subscription links, TBH it's too much to manage on my links page.

I also recently hired a social media manager. Why? Because it's nice to have someone create posts and graphics and tell me what videos to make. ... It's easier for me to edit and engage that do all.the.things.

With someone else's hands on my social, I wanted to track my numbers. Are we trending up? Down? ...

We're also running occasional

Two weeks ago, if you asked me I'd of said "no way I'm leaving Grammarly. No. Way." Then, I started researching style guides and I ran across Writer.

My mind was instantly blown.

And here I am 10 days later. Grammarly is canceled. And I'm well on my way to creating a full-fledged style guide for my brand thanks to Writer.

If you're not familiar with Grammarly, it's your trusty, cloud-based writing assistant. I've used it for years to catch all those pesky spelling, grammar, and punctuation errors.

It's comforting to have my little writing coach by my side, helping me with clarity, engagement, and delivery — all through the power of artificial intelligence. I'm not denying it's a beast. Its advanced algorithms and extensive language database mean it can spot and fix a wide range of writing issues,

When Squarespace bought Google Domains, I wept a little.

I loved Google Domains because of its ease of use, no upsells, no calling ... an overall great experience for small businesses I recommended to everyone.

As a Squarespace user (Squarespace Circle) for the past 7 years, I also didn't quite trust Squarespace to

The Anatomy of SMART Goals

Ever found yourself down the rabbit hole of ambitious but ambiguous goals that you can't translate into action? Welcome to the conundrum that SMART goals can elegantly solve.

This tried-and-true methodology stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

It's like taking a jigsaw puzzle and fitting the pieces together to create a coherent picture—each acronym is a piece of the planning puzzle.

The biggest reason why I love smart goals? It's like the beginning of establishing your PLAN of action.

Set SMART Goals for Marketing: The Super Quick Guide 

Goals provide a framework that makes a dense plan not just palatable but actionable. The behind-the-scenes "hustle" turns your dreams into tangible, workable missions. 

SMART is an acronym that provides clarity for your marketing efforts: 

• Specificity: Tailoring your goal to a particular outcome.
• Measurability: Establishing key

This is not another ClickFunnels love story.

My first experience with ClickFunnels came in 2017. A former client became obsessed with ClickFunnels and bought the Etison Package (now called Funnel Hacker) for a whopping $297 a month, which was a stretch for her budget.

She couldn’t get it to work.

Like many entrepreneurs, she hadn’t defined