Table of contents
Using AppSumo to Save Marketing Costs
AppSumo offers discounted, lifetime software deals on marketing apps, tools, and courses for bootstrapping business owners.
It can be a good way to save money on marketing costs (but it's not without risks).
This episode discusses AppSumo, when and how to buy deals, relevant research beforehand, and the apps we're using that we've bought from AppSumo.
Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk
Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)
Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)
- What is AppSumo?
- How AppSumo saves you money
- What to look for
- What NOT to buy
- 60-day money-back guarantee (Facebook Group we mention for research)
- Our favorite apps
Jen's AppSumo Deal: Ultimate Podcast Planning Checklist
I've used this $3 course as a list-building tool for the last year. As of December 23, 2022, I've sold almost 500 checklists, many of whom are on my email list.
I'm updating it to a full course, at which time the price will go up.
Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.
I like AppSumo because I have saved a CAJILLION dollars. — Jen
It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — Shelley
Watch the Show
Listen to the Show
Breaking Marketing News
Have the robots taken over?
That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.
I'll let ChatGPT explain itself:
ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.
- ChatGPT (free for now)
Software Review: Canva Docs
Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team.
If you have a question, software, or something you want us to cover, email us at firstname.lastname@example.org
It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7
It’s easier to quote and rely on the wise words of others.
It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.
What wisdom will you create today?
Connect with Us
- Podcast hosting: Captivate (affiliate link)
- Livestream: StreamYard (Shelley's referral link)
- Music: Uppbeat.io
Connect with Jen
Brought to you by Women Conquer Business
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