Score Lifetime Deals on AppSumo to Save Marketing Costs

AppSumo can provide inexpensive options for bootstrapping businesses that want to try marketing tactics that would otherwise be out of reach. It's also a great place to sell a course or templates to build your email list.
Score Lifetime Deals on AppSumo to Save Marketing Costs
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Updated: January 17, 2023

Using AppSumo to Save Marketing Costs

AppSumo offers discounted, lifetime software deals on marketing apps, tools, and courses for bootstrapping business owners.

It can be a good way to save money on marketing costs (but it's not without risks).

This episode discusses AppSumo, when and how to buy deals, relevant research beforehand, and the apps we're using that we've bought from AppSumo.

Have you listened to our bonus episode? 2022 Word of the Year with Jen McFarland and Liz Zirk

Related post: How to Stop Blowing Your Budget Every Month (software costs add up — only buy what you need to support your goals)

Related episode: Shiny Object Syndrome: How to Stay Focused on Top Business Priorities (AppSumo can become a distraction if you let it)

Topics include:

Jen's AppSumo Deal: Ultimate Podcast Planning Checklist

I've used this $3 course as a list-building tool for the last year. As of December 23, 2022, I've sold almost 500 checklists, many of whom are on my email list.

I'm updating it to a full course, at which time the price will go up.

Depending on your industry, you might be able to sell templates, courses, or apps on AppSumo to bring attention to your brand.

The Ultimate Podcast Planning Checklist | AppSumo
Podcasting is the hottest content marketing trend—you know that—but how do you even get started with the process? The Ultimate Podcast Checklist is the step-by-step solution for the bootstrapping podcast newbie. Our ‘Find Your Podcast Why’ system will uncover what you know about your listeners—and y

Key Insights

I like AppSumo because I have saved a CAJILLION dollars. — Jen
Marketing Self-Assessment | Women Conquer Business
Free Marketing Self Assessment Checklist: find the gaps in your marketing, uncover important next steps, and deepen your marketing knowledge.

It makes you think about your business differently. Is there another avenue for revenue I haven't explored? — Shelley
Content Consistency Framework and Schedule
_”HOW CAN I STAND OUT ONLINE AND CONNECT WITH MY TARGET AUDIENCE?“_ Create valuable consistent content and share it every week. _THE CONTENT CONSISTENCY FRAMEWORK_ shows you how to create a weekly social media storm of content. This innovative strategy requires _NO EDITING_. That means anybody can…

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Breaking Marketing News

Have the robots taken over?


That doesn't mean you shouldn't hop on the ChatGPT craze. This conversational AI writing tool can help you escape the blank page. However, it won't make you an A+ student or an amazing expert — it still needs a human hand to provide helpful content for your customers.

I'll let ChatGPT explain itself:

ChatGPT is designed to generate responses to text prompts in a conversational style, making it well-suited for tasks such as chatbots, conversational agents, and dialogue systems. It can be used to generate responses to questions, carry out conversations, or provide helpful information in real-time.


Software Review: Canva Docs

Canva adds AI writing and collaborative functionality.

Our Take: If you're already using Canva for your business, hop on Canva Docs. It will help you rapidly create eBooks and other documents while collaborating with your team.  

If you have a question, software, or something you want us to cover, email us at

Inspirational Nugget

It’s disgraceful for adults to have only the knowledge in their notebooks. How long will you be compelled by the claims of another? Take charge and stake your own claim — something posterity will carry in its notebook.— SENECA, MORAL LETTERS, 33.7

It’s easier to quote and rely on the wise words of others.

It’s intimidating to venture out and express your own thoughts. Your experiences have value. You have accumulated wisdom. Share your stories.

What wisdom will you create today?

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Podcast Production

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Brought to you by Women Conquer Business

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Engineered by AGK Media Studio

Jen McFarland

Founder, Women Conquer Business. Marketing pro. Leadership nerd. Project strategy innovator. Obsessed with creating solutions that help women-led businesses lead, strategize, and market confidently.

Shelley Carney

Livestream host, coach, and author. Podcaster and blogger for Messages and Methods and Women Conquer Business.


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